The Vietnam National Brand Program (VNB) is a specific, long-term trade promotion program of the Vietnamese Government to build and develop national brands through product brands.
The program aims to honor typical product brands and businesses representing the Vietnamese National Brand, while contributing to affirming Vietnam as a country with high-quality goods and services, with strong competitiveness in the international market. The evaluation and selection are conducted through a system of criteria approved in Decision No. 30/2019/QD-TTg dated October 8, 2019 of the Prime Minister, Circular No. 33/2019/TT-BCT and Circular No. 25/2021/TT-BCT of the Ministry of Industry and Trade.
With the theme of the 2024 Vietnam National Brand Product Announcement Ceremony "Strengthening the Green Era", the Program hopes to promote businesses to develop a green and sustainable economy so that the National Brand not only represents the quality and reputation of Vietnamese enterprises but also marks a strong commitment towards the green development of Vietnamese branded products and services.
This is the fourth consecutive year that Agribank has been honored as a Vietnamese National Brand, affirming the prestige and leading position of Agribank - the leading State-owned commercial bank, operating stably and effectively, making important contributions to the country's socio-economic development. Agribank is a pioneer in committing to and implementing action plans on green transformation, sustainable development associated with ESG policy frameworks, taking the lead in social security work for the community. In 36 years of development, with the key role of providing capital and financial services for the economy, especially in the agricultural and rural areas, Agribank has effectively implemented 7 policy credit programs, national target programs, "clean agriculture" credit programs, and at the same time, urgently completed procedures and guidelines for piloting credit programs to serve the Project "Sustainable development of 1 million hectares of high-quality rice cultivation and low emission reduction associated with green growth in the Mekong Delta by 2030"...
In 2024, Agribank will continue to maintain its position as a leading enterprise on many prestigious rankings such as: Top 10 most valuable brands in Vietnam in 2024, Top 10 Strong Vietnamese Brands in 2024, Top 10 Largest Enterprises in Vietnam in 2023...
