Bao Viet's brand value increased by 22%, reaching 735 million USD, holding the top position in the Strongest Brand in Vietnam in 2026
Bao Viet (brand value increased by 22%, reaching 735 million USD) holds the top position in Vietnam's Strongest Brand in 2026; is Vietnam's strongest brand in 2026, with Brand Strength Index (BSI) reaching 96/100 and brand strength rating AAA+, the highest ranking awarded by Brand Finance.
Brand Finance's market research data shows that the customer-centered strategy and significant improvements in service quality have helped consolidate brand achievements, helping Bao Viet upgrade in the brand strength ranking compared to 2025.
In 2026, Brand Finance ranked the Brand Strength Index (BSI - Brand Strength Index) which measures the effectiveness of brand activity on intangible metrics compared to competitors. Bao Viet is honored to be in the Top 1 Strongest Brand in Vietnam with a BSI score of 96/100. BSI is a comprehensive index reflecting customer reputation, trust, ability to meet expectations, service quality and competitive position.
With this score, Bao Viet is a leading insurance - financial brand, affirming the solid position of a brand with more than 60 years of development in the market.
This is a clear result of the journey of continuous innovation, transparency in operations, attachment to customers and the community, as well as Bao Viet's pioneering role in the domestic insurance and financial market. In the context of a still challenging economy, Bao Viet's maintenance of brand strength becomes even more meaningful, demonstrating the adaptability and sustainable foundation that the business has built.
Bao Viet ranks 16th in Top 100 Most Valuable Brands in Vietnam, reaching 735 million USD
Among the Top 100 outstanding brands, Bao Viet's brand value reached 735 million USD, ranking 16th in the 2026 ranking - leading the insurance industry. The Bao Viet brand meets well the evaluation criteria for both market position and potential to generate stable profits in the future. Bao Viet always focuses on preserving the brand image and improving service quality with the motto of putting customers at the center of all activities.
Bao Viet being recognized in a high position among the most valuable brands in Vietnam, leading in the insurance industry, is a recognition of the continuous efforts of the entire system. Bao Viet's brand strength and value clearly reflect the deep trust of consumers along with its reputation and position in the market.
Brand Finance's "Vietnam 100 2026" report shows that the total brand value of Vietnam's top 100 brands in 2026 reached 43 billion USD, an increase of 11% compared to 2025.
Every year, Brand Finance appraises 6,000 of the world's largest brands and publishes more than 100 reports, ranking brands in all fields and countries. 100 of the most valuable and strong brands in Vietnam are included in the "Brand Finance Vietnam 100 2026" report.
In which, brand value is understood as the net economic benefit that brand owners can achieve through franchising on the open market. Brand strength is the effectiveness of the brand's operation on intangible asset measures, relatively compared to competitors.
Bao Viet - national brand - For Vietnamese people, For the Vietnamese future
Over more than 60 years of construction, formation and development, a solid foundation of customer trust and brand reputation has consolidated Bao Viet's leading position in the insurance sector.
Bao Viet Group positions its development model for the period 2026 - 2030 towards an integrated ecosystem consisting of 5 pillars: Investment - Finance - Insurance - Healthcare - Technology, putting customers at the center and integrated products as a sustainable competitive advantage. Bao Viet pioneers in providing comprehensive, integrated and personalized solutions for the goal of "Financial peace & Long-term healthy life" for Vietnamese people, for Vietnamese people.
In this period, the Group sets a target for parent company revenue to increase by at least 10% per year and reach about 2,950 billion VND by 2030. At the consolidated scale, the total revenue of the Group is expected to reach about 68.6 trillion VND by 2030, significantly higher than the 62,000 billion VND plan for 2026.
With a vision to 2035, Bao Viet aims to become a national pillar financial-insurance institution, striving to be in the Top 150 Southeast Asian enterprises by revenue by 2030 and Top 100 by 2035. The driving force comes from the expectation that Vietnam's economy will maintain high growth rates, the insurance industry will enter a recovery cycle after the restructuring process, along with promoting the application of digital technology and artificial intelligence (AI) in business operations.
