VITM 2026 is an annual large-scale tourism event, gathering hundreds of travel businesses, airlines, hotels and tourism service providers at home and abroad. The fair is organized by the Vietnam Tourism Association to promote business connections, promote destinations and develop new tourism products. This year, the event takes place at the I.C. E Hanoi International Exhibition Center with the theme "Digital Transformation & Green Growth - Elevating Vietnam Tourism".
It is expected that the fair will have about 450 booths from more than 20 countries and territories, with the participation of more than 600 tourism businesses, attracting about 4,000 travel businesses and over 100,000 visitors. This is considered a vibrant meeting point for the tourism community, a place to introduce new trends and attractive promotions.
Participating in VITM 2026, Bao Viet Insurance brings a perspective on safe – smart tourism, in which travel insurance plays an important role in making the journey more complete and secure.
At the booth, visitors can learn about domestic and international travel insurance programs, and participate in many interactive activities and mini games to receive gifts. The space is designed to be youthful and dynamic, combining experiences and useful information advice for the trip.
The experience program includes three simple steps: scanning the QR code to start; participating in check-in activities or trying out boxing; then drawing lots to receive gifts. Travel gifts are designed to accompany tourists on their journey of discovery.
Notably, during the fair, international travel insurance participants will receive a global travel e-SIM with a capacity of up to 10GB for 5 days. This offer helps tourists conveniently connect to the Internet when going abroad, and also provides financial protection against risks during the trip.
With more than 60 years of operation, Bao Viet Insurance provides a variety of travel insurance products for individuals, families and groups of customers. Solutions are designed flexibly, supporting against risks such as accidents, medical expenses, luggage loss or flight incidents.
Through VITM 2026, Bao Viet Insurance wishes to bring useful information about safe travel, and at the same time spread the trend of preparing solid financial baggage for each trip. The booth is expected to become a noteworthy stop for tourists throughout the fair.
