In this trend, Bao Viet Insurance maintains its leading position thanks to three pillars: strong finance, modern technology and a comprehensive ecosystem that understands Vietnamese people.
Over 60 years of development: From a strong foundation to a new vision of the Vietnam insurance market
With more than 60 years of operation, Bao Viet Insurance is one of the few enterprises capable of participating in insurance segments that require high financial potential such as key projects, maritime, energy, aviation and specific risks of large enterprises. Experience accumulated over many decades helps businesses build systematic and sustainable risk management capacity.
Bao Viet Insurance's financial reputation is affirmed through AM Best's ratings, including the rating of Financial Capacity B++ (Good), Credit Capacity of long-term issuers "bbb+" (Good) and the rating according to the Vietnam National Score at the highest level of aaa.VN (Excellent). These reviews strengthen market confidence in the payment and capital management capabilities of enterprises, creating a foundation to undertake complex, high-value risks.
According to Bao Viet Insurance representative, the consumer trend is prompting the insurance industry to shift from the "compensation" model to "prevention and companionship in risk management". Customers not only expect effective payment but also want proactive support to live safer, reduce risks and optimize costs. This is also a trend that is forming in many developed insurance markets around the world.
In parallel with the financial foundation, Bao Viet Insurance promotes the modernization of operations, especially in the appraisal - compensation stage. The application of OCR to digitize records, Power BI in data analysis and automated systems helps shorten processing time, increase transparency and improve customer experience.
Baoviet Direct digital platform comprehensively supports insurance purchases, contract management to compensation requests and was honored at the 2025 Golden Star Award, affirming the company's ability to apply technology in serving customers.
Bao Viet Insurance's development strategy for the period 2026-2030
The difference of Bao Viet Insurance lies in its ability to combine technology with a deep understanding of the needs of Vietnamese customers. With a team of experienced experts and a wide network, businesses can design products suitable for each target group, from individuals, households to businesses and large corporations. The closeness and trust built over more than 60 years have become an important brand asset.
In addition, the international reinsurance network is an advantage that helps Bao Viet Insurance protect large-value, complex projects such as key projects, energy and shipping. This is an important criterion reflecting the real capacity of an insurance company to lead the market.
In the context of complicated natural disasters in 2025, Bao Viet Insurance continues to play a proactive role, accompanying people and businesses in risk prevention and support to overcome losses.
According to data from the Vietnam Insurance Association, in the first 10 months of 2025, Bao Viet Insurance maintained a market share of 12.9%, among the leading groups in the market. This result reflects the synchronization in product development strategy, improving customer experience and optimizing operations.
Towards the period of 20262030, Bao Viet Insurance has identified the focus as developing a reserve insurance model, shifting from payment when risk occurs to active risk prevention. With a financial, technological foundation and accumulated experience, the enterprise is expected to continue to play a leading role, contributing to improving the protection capacity of the Vietnamese insurance market in the coming years.
