BIDV launches campaign to connect green living and smart finance

On April 5, 2026 in Hanoi, the Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV) officially announced the "Hybrid Summer 2026" campaign and launched the online charity race "BIDV Run - For a Green Life 2026". This is the opening event for a series of meaningful activities towards the 69th anniversary of BIDV's establishment (April 26, 1957 - April 26, 2026).

The campaign "Hybrid Summer - Living Healthily and Quality with BIDV" affirms BIDV's efforts in creating a financial ecosystem closely linked to modern lifestyles. This is a comprehensive experience journey, where each customer can live healthily - quality - smartly through participating in sports activities, enjoying diverse consumer and tourism experiences, and proactively managing finances on BIDV's modern digital platform.

The campaign is implemented synchronously from April to July 2026, with a series of continuous activities including: Hybrid Kickoff - Hybrid Festival - Hybrid Lifestyle - Hybrid Entertainment. Along with that, BIDV implements a series of preferential programs, promotions, and attractive gifts for customers with a total value of up to 6.9 billion VND.

BIDV Run - synergizing strength to promote the "green living" journey

Within the framework of the campaign, the "BIDV Run - For a Green Life 2026" Run is one of the important activities to spread the spirit of positive living and responsibility to the community. The run takes place from April 5, 2026 to April 26, 2026 on a technology application platform to record running achievements, thereby converting them into funds to implement social security activities towards sustainable development.

Right on the morning of April 5, about 25,000 athletes simultaneously took the first steps to spread the humanistic spirit of this meaningful program.

BIDV Run - For a Green Life" 2026 marks the 6th year of the program being organized, thereby continuing to affirm itself as one of BIDV's typical community activities. The race has created a creative community connection model, where each individual can contribute to society through small daily runs.

This organization method helps participants be proactive about time, space and operating conditions, in line with the green living trend in the digital age. The combination of sports, technology and social responsibility has contributed to shaping a platform to spread a positive lifestyle, improve physical and mental health, environmental protection awareness and responsibility to the community, joining hands to create a greener and more sustainable future for Vietnam.

From the first season in 2021 to now, "BIDV Run - For a Green Life" has attracted more than 230,000 athletes to participate, with a total running distance of over 12 million km. From those persistent runs, BIDV has converted into a funding source of over 70 billion VND to implement community goals: nearly 1 million trees have been planted in localities contributing to improving the ecological environment and responding to climate change; 13 community cultural houses to avoid floods - both places for community cultural activities and safe shelters whenever there are storms - have been built in localities heavily affected by natural disasters and climate change.

Living quality" with smart experiences from the BIDV JCB Hybrid Card

Along with mobilization and experience activities, at the event, BIDV introduced the BIDV JCB Hybrid card - a financial solution designed to directly accompany modern lifestyles. This solution creates a comprehensive experience journey to help customers "live healthy - live quality - live smartly" through participating in sports activities, enjoying diverse consumption and tourism experiences, and proactively managing finances on BIDV's modern digital platform.

BIDV JCB Hybrid multi-purpose card - a line of cards integrating debit and credit on the same first BIDV card - offers many practical incentives such as: lifetime annual free when reaching a spending level of 500,000 VND in the first 30 days, travel incentives up to 30% when using Grab service, and discounts of up to 20% on digital platforms such as ChatGPT and Gemini, along with attractive incentives at sports fashion stores, gyms, and beverage stores.

Through the combination of sports for the community and financial products, BIDV continues to affirm the direction of developing a modern banking ecosystem, where financial solutions not only serve transaction needs but also accompany a healthy, dynamic and responsible lifestyle for the community, contributing to spreading a positive lifestyle and creating sustainable values for society.