Just launched, TH true TEA Natural Peach Tea and Natural Lychee Tea have quickly become the priority choice of many customers, especially young customers who are looking for premium drinks with a distinct mark from flavor, ingredients, design to mission and the real story behind.
With the desire to bring users a variety of flavor experiences, in early August 2024, TH Group added 2 new products to the famous TH true TEA natural tea drink set, including Natural Peach Tea and Natural Lychee Tea.
Amidst the myriad of beverage products on the market, the newly launched Fruit Tea duo still makes a strong impression on consumers thanks to its delicate and distinct flavors.
High quality, meticulous from raw materials to packaging
To create premium quality, TH true TEA fruit tea uses tea ingredients from Moc Chau plateau - the famous "tea capital" of Vietnam located at an altitude of over 1,000m above sea level. The tea buds here are considered the "quintessence of the Northwest land and sky", with a very unique flavor, difficult to confuse with other tea regions.
In particular, instead of using only one type of tea, TH has developed a unique formula combining two types of green tea and black tea to create a harmonious, sophisticated flavor. If green tea has an original, fresh, slightly astringent taste, black tea - thanks to the fermentation process (fully oxidized) - has a strong tea flavor and a characteristic rich aroma. This unique combination helps TH true TEA fruit tea have many layers of flavor, both rich and naturally refreshing.
In addition to delicious tea, the new product duo also scores points with consumers thanks to the use of real fruit juice, ensuring freshness and rich flavor. Just try it once and you can feel the natural, authentic flavor of high-quality ingredients, which is why TH true TEA fruit tea can conquer even the most demanding customers with the most demanding taste.
Tea connoisseurs have a saying “first water, second tea”, meaning that to make the best tea, it is necessary to pay attention to the water source. TH true TEA fruit tea uses pure water from million-year-old volcanic underground water at Tien Mountain in the red basalt soil of Phu Quy, Nghe An - the underground water source is located in the distribution area of volcanic rocks with an age of about 1.8 - 0.78 million years according to the international geological scale. The cool water source is processed through a UF ultrafiltration system and RO reverse osmosis filtration with world-leading technology to ensure maximum purity to honor the natural flavor of tea and fruit.
Not only investing in raw materials, TH true TEA fruit tea is also meticulous in packaging. The product is designed with a wide neck bottle - a new trend in the beverage industry in the world. In addition to its trendy, "trendy" appearance, the wide neck bottle also brings a more refreshing and thirst-quenching drinking experience.
Satisfy the "sophisticated" customer base, choosing drinks must also be according to taste
Not just for refreshment, "savvy" customers always have many criteria when choosing drinks, the most common of which are the following three.
First, the product needs to be fragrant and flavorful, but it must be natural, not synthetic. Customers with “quality” taste and refined palates always appreciate enjoying natural flavors, do not like fake things, even if it is a thirst quencher, it must be authentic.
Second, the drink must be clean and healthy. In this criterion, they often carefully consider the ingredients, origin of raw materials as well as production technology.
Finally, they also prioritize products that are in harmony with their own color and personality. For them, the way they choose a drink will more or less express their personality and personal lifestyle.
And the TH true TEA Fruit Tea duo easily caught the eye of this customer group thanks to meeting all their strict standards, especially in reflecting a part of the lifestyle towards natural values. Because, along with quality tea and real fruit, the product also does not use synthetic flavors, preservatives, synthetic sweeteners and synthetic colors, completely natural and good for health.
Extending TH Group's mission: Pioneering high-end products that are good for health
TH true TEA fruit tea is one of the product lines that extends the mission "For community health" that TH Group has steadfastly carried out since its inception.
“Over the past 15 years, we have continuously pioneered the creation of high-quality dairy products, dairy foods and beverages, all natural, good for the health of users. By 2024, the group's "ecosystem" has exceeded 200 products. The launch of TH true TEA fruit tea contributes to enriching these health-promoting products" - the manufacturer's representative shared.
According to the representative, before TH true TEA fruit tea, TH Group has launched many products that are trusted by many customers thanks to their high quality and health benefits. Notable ones include TH true NUT milk - a creative combination of fresh milk from TH farm and nutritious, healthy nuts (macadamia/walnuts/almonds) or the essence of Vietnamese herbs (gac fruit). The product does not add sugar but uses the natural sweetness of dates. Or products that affirm TH's "nutrition expert" position such as TH true FORMULA nutritional formula products, TH true MILK TOPKID products using organic fresh milk, TH true MILK HILO rich in calcium - low fat; TH true JUICE using natural fruits from high-quality raw material areas. Most recently, TH has just launched TH true YOGURT Top Cup - a new generation of yogurt completely from nature with a unique and different way of enjoying.
The above products are not only breakthrough innovations in formula, flavor, and design, but also demonstrate TH's determination to pursue the path of making high-quality foods, completely natural and for community health.
