Market problem
In the context of the increasingly competitive cosmetics market in Vietnam, building research and development capacity for products and distribution systems is still a challenge for many businesses.
This is seen as a "golden test of fire", forcing businesses to prove their true capacity. Nhat Long Trading Service and Communication Co., Ltd. (formerly Care Vietnam Pharmaceutical Company) has repositioned its development strategy, transforming it into a Hasuno health and beauty care ecosystem.
Transparency is a vital factor," affirmed Hasuno's representative. This orientation has helped the brand maintain a high customer satisfaction rate for 5 years of putting products on the market.
The prestige and professional self-esteem of health workers do not allow us to compromise with mistakes," the representative emphasized.
Strategic pivot
The company pursues a personalized orientation for each need and skin type. Currently, an internal team of experts has successfully developed products suitable for most different skin groups.
Hasuno's products are produced purely, without colorings, fragrances or toxic preservatives. This requires the R&D system to find stable formulas in different weather conditions.
For example, with the mouth spray line, the company has successfully extracted coffee flavor to make the main antioxidant. Even products that seem as simple as hand sanitizer are also formulated as a specialized skin protection cosmetic.
Currently, Hasuno is focusing on the cosmetics segment for men. By approaching through sports tournaments, the company brings real-world experience opportunities to this group of customers who are very practical and require high authenticity.
Hasuno Ocean deodorizing spray product set has received trust from many male customers and even celebrities such as musician Tien Minh.
The business is building a "three-legged" business model, combining a system of 9 modern showrooms in Hanoi, Hai Phong, Hung Yen, Phu Tho, Ninh Binh with a multi-channel e-commerce platform and in-depth research capacity.
In 2024, Hasuno was honored as a "National Strong Brand", affirming the position of a business that is gradually building a domestic pharmaceutical and cosmetic industry.
