Kao Corporation cooperates with Magicwave in a strategy to bring reputable baby diapers to Vietnam

ANH SON |

Hanoi, January 1, 2026: Magicwave officially establishes strategic cooperation with Kao Corporation - a leading consumer and cosmetics group in Japan.

This event marks an important turning point in building and developing a distribution system for the Merries diaper and pants product line in the Vietnamese market.

Dai dien Magicwave va Kao Corporation thiet lap quan he chien luoc mang san pham Merries den thi truong Viet Nam. Anh: Magicwave
Representatives of Magicwave and Kao Corporation establish a strategic relationship to bring Merries products to the Vietnamese market. Photo: Magicwave

The cooperation between Magicwave and Kao Corporation is not simply a commercial activity, but a cross between two business philosophies focusing on consumer interests. Kao Group's selection of Magicwave as a strategic partner in Vietnam has affirmed the position and prestige of domestic distribution businesses on the regional economic map.

Merries la san pham chat luong chuan quoc te, duoc Magicwave va Kao Corporation hop tac phan phoi tai thi truong Viet Nam. Anh:Magicwave
Merries is an international standard quality product, distributed by Magicwave and Kao Corporation in cooperation in the Vietnamese market. Photo:Magicwave

On this occasion, a representative of Magicwave - Mr. Dang Viet Bach, Chairman of the Board of Directors - shared: "Magicwave is constantly striving to connect global commercialization, bringing good quality products with modern technology to Vietnamese consumers. The cooperation with Kao Corporation to distribute the Merries product line is proof of Magicwave's commitment to bringing international standard quality products to Vietnamese families. We believe that Magicwave's understanding of the local market combined with the quintessence of technology from Japan of Kao Group will create a higher new standard in childcare in Vietnam.

Merries diaper and panty diaper products have long been a symbol of gentleness and outstanding quality. Developed on a scientific basis specializing in the skin sensitivity of young children, Merries possesses breakthrough advantages such as: Superior ventilation with bottom membrane technology that opens up more than 5 billion micro-air vents, helping baby's skin to always be dry and ventilated, effectively preventing diaper sores even in hot and humid climates of Vietnam.

Trong giai doan toi, Magicwave va Kao Corporation cam ket tiep tuc dau tu vao he thong cung ung va truyen thong gia tri san pham. Anh:Magicwave
In the coming period, Magicwave and Kao Corporation are committed to continuing to cooperate in investing in the product value supply and communication system. Photo:Magicwave

Soft surface like silk, the highlight of diapers and Merries pants diapers is a soft 3D wave contact surface, helping to reduce the area of contact between baby's skin and diaper surface, protecting baby's immature skin from mechanical irritations. Super absorbent ability thanks to the absorbent core, the absorbent block structure quickly locks down liquid, prevents reverse absorption, bringing baby a good night's sleep and comfort throughout the day. Smart design and flexible elastic system according to baby's movements, ensuring no marks but still tight hug, effectively preventing spillage.

The presence of Merries diapers and pants diapers through Magicwave's official distribution system will help parents easily access the highest quality products, guaranteed by scientific research and Japanese humanistic philosophy.

In the coming period, Magicwave and Kao Corporation are committed to continuing to invest in the product value supply and communication system. The two sides will focus on building customer experience programs, providing knowledge of safe and scientific standard childcare through each product.

This cooperation is not only a regular business cooperation but also a concretization of Magicwave's motto "Business development is building noble life values", actively contributing to the development of the mother and baby product market in Vietnam, for a healthy and happy future generation, bringing sustainable development values to the community.

Genuine Merries diapers and pants products distributed by Magicwave are currently available at major supermarket chains, mother and baby chains and reputable retail stores nationwide, except for certain chains.

Information about Song Than Hanoi Joint Stock Company - Magicwave:

Established and developed with a history of more than 25 years, Magicwave has affirmed its position as one of the leading distributors in Vietnam in the field of consumer goods (FMCG) and family care products.

* Wide coverage network: Magicwave has a professional distribution system at major supermarkets, mother and baby store chains, large pharmacy systems, and thousands of retail outlets across provinces and cities.

* Understanding the local market: Magicwave owns a data warehouse and deep understanding of Vietnamese consumer habits, needs and psychology, is a pioneer in investing and researching and developing excellent customer experience care solutions.

For more details, please contact:

Customer Care Department - Song Than Hanoi Joint Stock Company (Magicwave)

No. 26/26 Vuong Thua Vu Street, Khuong Dinh Ward, Hanoi

* Hotline: 1800 6019

* Website: https://magicwave.com.vn/

* Email: support@magicwave.com.vn

ANH SON
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