The event announcing this joint venture is an important milestone in the development of the Vietnamese cinema industry, as well as the economic cooperation between the two countries Japan - Vietnam.
It is expected that the first Aeon Beta Cinema will open in 2025. In addition, this joint venture also aims to strongly participate in the field of film production and distribution.
Established in 2014, Beta Media is a company belonging to the Beta Group ecosystem of businessman Bui Quang Minh (Shark Minh Beta). As a company that develops and operates a cinema chain targeting the mid-range segment in Vietnam, Beta Media has developed 20 Beta Cinemas cinema complexes across the country.
On the strategic partner side, Aeon Entertainment is a subsidiary of the Japanese Aeon Group . Established in 1991, Aeon Entertainment currently has 96 movie theaters, the largest theater chain in the land of the rising sun (as of July 2024).
According to Mr. Nobuyuki Fujiwara - President of Aeon Entertainment, Beta Media is the perfect partner, because this business has a deep understanding of the Vietnamese market, outstanding marketing knowledge and the ability to connect with the network. strong locality. “Cinema has the ability to connect people and souls together. We believe in that power and will continue to challenge ourselves to bring surprise and excitement to customers in Vietnam," Mr. Nobuyuki Fujiwara affirmed.
Aeon Entertainment Co., Ltd. operates "Aeon Cinema" the largest movie theater chain in Japan with the largest number of theaters and screens. The company opened Japan's first cinema complex, Aeon Cinema Ebina (formerly Warner Mycal Cinemas Ebina), in 1993. Since then, the company has expanded its cinemas nationwide, currently is operating 96 theaters and 821 screens.
On Beta's side, 2023 marks a golden milestone for Beta Cinemas when recording an impressive revenue growth of 150% compared to 2019 - the peak year of the cinema industry before the COVID-19 pandemic. . This achievement shows the strong vitality and impressive resilience of the theater chain.
Up to now, Beta Cinemas has 20 cinema complexes spread across the country, serving 6 million customers each year, and is the leading enterprise in the mass segment of the Vietnamese cinema market. Beta Media is also active in the field of film production and distribution.
