According to Osen, many sources in the fashion world said that Baby Monster has recently continuously received invitations to be ambassadors from global luxury brands, but this group has stated its position: "At first glance, we will refuse everything".
This decision is based on the tough stance of Yang Hyun Suk - executive producer of YG Entertainment - Baby Monster's management company. According to him, "this is the time for Baby Monster to fully focus on music".
Baby Monster's decision to temporarily put aside fashion activities shows that YG wants to orient the group to focus on maturity as true artists.
According to observers, this goes against the popular trend of many Kpop groups today, when becoming a brand ambassador is often prioritized to increase global coverage.
According to revelations, Yang Hyun Suk wants to prevent Baby Monster's energy from being distracted by external activities during the "golden period" of developing musical ability.
The company is concerned that a dense schedule such as attending international fashion week may affect the quality of the stage - the core area of the group.
Especially, because there are still minor members in the group who need to be carefully cared for, YG decided to "pour all its efforts" into promotional activities for the mini album "Choom", as well as preparing for the next global fan-meeting tour under YG's philosophy: "Singers must shine the brightest on stage".
On May 11, YG officially announced Baby Monster's world tour "Choom" in 2026. The group plans to perform in 18 locations in Asia and Oceania; other locations in Europe, North America and South America will be announced in the near future.
However, the information that Baby Monster refused ambassador contracts to focus on music is causing controversy on social networks.
Many opinions believe that, despite announcing investment in music, the results of the group's new songs are not very positive.
Baby Monster just returned with his 3rd mini album titled "Choom" on May 4, including 4 songs "Moon", "Choom", "I like it" and "Locked in".
When it was first released, the album achieved some achievements such as topping the iTunes Worldwide Album Chart and winning number 1 on the album chart of 19 regions; the MV "Choom" topped the YouTube global trend chart.
But after 1 week, Baby Monster's new album could not break through major domestic and international charts. In Korea, the title track "Choom" entered the Melon Top 100 chart but only modestly ranked 36th.
As of May 11, the song "Choom" first entered the Spotify global chart at number 191, reaching 1,146,559 streams.
On Hanteo, the opening day sales of the album "Choom" reached 387,871 copies, breaking the group's previous personal record of the album "We go up", but this achievement is still disappointing compared to the position of a group under the leading entertainment company - YG.
On the other hand, many opinions believe that refusing invitations to fashion cooperation and advertising contracts may limit the development of Baby Monster. Previously, Blackpink was oriented to operate in parallel in both music and fashion - advertising very successfully.
