There are many reasons to decode the appeal and spread of Bich Phuong's personal image in Em xinh say hi. In terms of the number of hits she has achieved after many years of singing, Bich Phuong has a much better advantage in reputation and personal recognition than other "beautiful sisters" right from the first day of Em xinh say hi.
The producer must have "captured" it very well, but Bich Phuong had the advantage. The image of the female singer was widely introduced on social networking platforms, creating a "viral" (discussion) as soon as Em xinh say hi announced the 30 "em dep". Bich Phuong, along with a group of experienced singers such as Miu Le, Phuong Ly, Phuong My Chi, Lyly... are the factors that brought attraction to Em xinh say hi when it aired.
Throughout the first 4 episodes of Em xinh say hi, Bich Phuong also showed her "overwhelming" when the female singer of "Bua yeu" probably spoke the most, the loudest, and interacted the most "strongly" with the other 29 "beautiful sisters". If singers with other names like Lyly, Phuong Ly are reserved, rarely appear in photos, rarely speak..., Bich Phuong appears with high frequency, in every frame is... speaking with a large volume.
Watching 4 episodes of Em xinh say hi, Miu Le and Bich Phuong were voted by the audience as the 2 most noisy names on the show because of their speaking ability. His image density and ability to speak a lot, combined with his humor, knowing how to create highlights with MC Tran Thanh... made Bich Phuong stand out in Em xinh say hi.
In episode 4, when Tang Duy Tan was chosen as a guest on Bich Phuong's team, the explosion of discussion surrounding the female singer increased, as there were continuous anecdotes and speculations about the dating story between Bich Phuong and Tang Duy Tan being spread.
Bich Phuong's full name is Bui Thi Bich Phuong, born in 1989 in Quang Ninh, she studied vocal music at Ha Long College of Culture, Arts and Tourism. Bich Phuong participated in the Vietnam Idol (Vietnam Music idol) contest in 2008 but was eliminated early. In 2010, Bich Phuong continued to participate and stopped at the top 7 of Vietnam Idol.
At the Vietnam Idol 2010 contest, Bich Phuong did not leave an impression. The female singer's voice is not unique in color, her voice is thin, and her pillars are a bit weak. Meanwhile, Vietnam Idol 2010 gathered a strong list of contestants - this is still the most successful season in the program's history.
Vietnam Idol 2010 has the participation of Uyen Linh, Van Mai Huong, Phuong Ly (currently participating in Em xinh say hi with Bich Phuong), Trung Quan Idol, Lan Nha, Bich Phuong... The champion position this season belongs to Uyen Linh, the runner-up is Van Mai Huong. However, after leaving the show, a series of early eliminated contestants of Vietnam Idol 2010 all suddenly became popular names in the music market such as Trung Quan Idol, Phuong Ly and Bich Phuong.

Bich Phuong became a famous phenomenon when owning a series of hit songs written by Tien Cookie and Pham Thanh Ha such as "the whole pair of shoes" for her singing voice such as: A cheat, Rang em van o ben, Di du duoc di, Bua yeu...
Her voice is not outstanding, but with her trendy songs and writing style, a series of hits have made Bich Phuong a hot name in the market. The MVs of Di du di, Bu to yeu, Bao bao chong... caused a fever on all platforms.
In recent years, Bich Phuong has been quiet, less active, and has at least had new products. Most recently, Bich Phuong had the MV Nang chep dep cooperated with musician Tang Duy Tan in 2024. Explaining why she has rarely appeared and had few personal music products in recent years, Bich Phuong said, was because she was... very lazy. Choosing to return to Em xinh say hi, Bich Phuong said that she wanted to have new energy, challenge herself to explore new aspects of herself.
Bich Phuong is expected to go far in Em xinh say hi.