In 2024, actor Byeon Woo Seok became a "phenomenon" thanks to the explosion of the Korean drama "Lovely runner" (Vietnamese title: Cõng anh mà chạy) when released on the global Netflix platform.
After this project, Byeon Woo Seok became a sought-after face in the film and advertising industry. In the program "You quiz on the block", the actor revealed that his successful role in "Lovely runner" increased the number of scripts sent to him by 10-20 times compared to before.
Even, industry sources said that all scripts with male leads in the age range of 20 - 30, including movies, television, and online movies, are sent to Byeon Woo Seok for selection.
This source shared: "His potential has exploded to the point that it can almost be called Byeon Woo Seok syndrome, like the birth of Bae Yong Joon in "Winter Sonata" years ago".
However, observers also believe that Byeon Woo Seok needs to make a wise choice for the next project if he wants to maintain his reputation. "Lovely runner" was unexpectedly successful, so which work Byeon Woo Seok chooses to participate in next is of great interest to fans.
By the end of 2024, Byeon Woo Seok confirmed to play the main role in the movie "Perfect crown", collaborating with actress IU.

Perfect crown" is set in a fictional constitutional monarchy in modern South Korea. The film tells the love story of a wealthy female tycoon who owns everything but is dissatisfied with her status as a commoner; and a prince, the son of the king but has nothing in hand. The film explores the theme of love, class struggle and fate.
At the press conference on April 6, when asked if he felt pressure about the new work after the success of "Lovely runner", Byeon Woo Seok said: "I am very grateful for receiving so much attention and love. Instead of feeling pressure, I hope everyone will continue to love me even more.
I want to improve more and more. Actually, I like to be noticed”. The actor's answer made everyone laugh.
After that, he explained further: "It's not completely without pressure. I think I need to portray the character better. But as an actor, I consider that to be the necessary mindset when acting, so it's different from the feeling of pressure.
Speaking about the reason for accepting to act in the movie "Perfect crown", Byeon Woo Seok shared: "Prince Ian is a royal family loved by the people the most. But he is the second son in the royal family, not allowed to speak out or shine.
What I value most is that when reading the script, it is easy to visualize the character. This work makes me imagine immediately. I deeply sympathize with Ian's story, so I want to portray this character well and decided to participate.
Regarding cooperation with IU, Byeon Woo Seok said: "Previously, we worked together in the SBS movie "Moon lovers: Scarlet heart ryeo" in 2016. Because our relationship has lasted for 10 years, I am very happy. IU helps me feel comfortable on set and also gives me many good acting advice, I am very grateful.
Perfect Crown" will air on April 10 on MBC Korea and the Disney+ platform.