Real society on virtual Facebook
When Facebook and social networks exploded, we seemed to be living in two parallel worlds, the world on Facebook and the world outside of life.
Talking to Lao Dong reporter, media crisis management expert Le Ngoc Son - Chairman of Berlin Crisis Solutions (BCS) Reputation Management Company said that Facebook society is like a mirror reflecting real life.
“The way we use Facebook and express ourselves on our Facebook accounts says a lot about ourselves. Personally, I think Facebook is a miniature society, full of joys, sorrows, sorrows, tragicomedies, dark and light sides, good and bad people... Like the recent statement, when scanning Facebook, it has unmasked many hypocrites, show-offs, and fake people, but it also shows real values, people who speak the truth and do the truth” - expert Le Ngoc Son said.
According to expert Le Ngoc Son, we should not only be "shocked" by stories of fakery, pretense, fraud... but should also look at them from a positive perspective.
“Through the statement, besides the exposed faces, there are touching stories about the spirit of mutual love towards the flood victims, and inspiring images of the spirit of volunteerism being spread in the community... I can see that charity work is a natural need of many individuals. Obviously, the effect of transferring money to support difficult circumstances, calling for charity, and volunteerism has been and is being actively activated in the community.”
This incident will also be a valuable lesson for those who are still dreaming of fame, attraction, likes, shares... on Facebook. The colorful, "canvas" things will eventually be exposed in one way or another.
Virtual reputation, real price
The deep origins of the “canvas” masks are viewed from many angles by experts.
Media expert Le Ngoc Son said: “When social media platforms pay for “huge” access numbers, when building brands for personal channels goes hand in hand with money, reputation, influence... it will inevitably lead to many individuals taking advantage, regardless of all limits to gain likes, shares, and interactions. In particular, taking advantage of charity stories, exaggerating the value of donated money is the easiest way to “win over” the community. Appealing to the compassion of the majority, relying on “kindness” will help many individuals build “virtual” brands for themselves.”
Associate Professor, Dr. Tran Thanh Nam (graduated in Clinical Psychology from Vanderbilt University, USA), currently Vice President of the University of Education - Vietnam National University, Hanoi, said: "They are "addicted" to standing in the attention of the crowd. Of course, if they have enough talent, qualities, and values to attract the crowd, then there is no need to discuss. But in this case, they use tricks and tricks to try to attract attention, this is a deviation in perception and a lack of value."
All the tricks to create “fake” attraction when unmasked had to pay the price of real honor. They lost trust, prestige, and personal honor, becoming a tragicomedy spread throughout social networks.
When the colors and backdrops are revealed, it is also the time when the light of truth, of those who speak the truth and do the truth, shines. Gold - brass, real - fake are clear.
In those thousands of statements, there are also countless touching stories, which are the contributions of ordinary workers "no one remembers their faces or names", no flashy colors, just quietly contributing, quietly giving.
