Mr. Bien Quoc Dung - Chairman of the Khanh Hoa Province Incense Festival - said that the unit has just sent a document to the Provincial People's Committee, Khanh Hoa Department of Culture, Sports and Tourism regarding the organization of the program "The Sacred Heart of the Land of Tram 2025" within the framework of the Nha Trang - Khanh Hoa Sea Festival 2025.
Accordingly, the program is expected to take place for 7 days from June 3-9 with many rich activities. In which, there are 3 key activities: the breadfruit offering ceremony, an exhibition displaying the breadfruit industry and introducing the breadfruit cultural heritage road.
The Association also proposed 3 main locations for organizing activities including: Am Chua (Dien Khanh district) will be the place to perform the Holy Mother's Incense Offering Ceremony; Ponagar Tower Nha Trang will have the opening ceremony and the bread offering ceremony - this is the main ceremony of the program with about 1,000 participants, the lantern release ceremony.
And Cu Huan Street (Vinh Tho Ward, Nha Trang) will be the place to organize the "Tram Huong Cultural Heritage Road". Here, 100 domestic and international Incense Stele brands will gather to participate in creating an Incense Stele experience space, exhibiting in the making of incense stele, exchanging artisans, introducing incense stele products, performing art, exchanging to promote the commercial of Incense Stele products...
Famous for the land of Tram, however, this is the first year that Khanh Hoa incense broth has been organized on a festival scale during the Nha Trang - Khanh Hoa Sea Festival.
According to Mr. Dung, "The Sacred Heart of Tram" is a program that has been nurtured by the association in recent times with the desire to introduce, promote and honor the historical and cultural values of "Tram Saturday" to domestic and foreign tourists, contributing to preserving and promoting the unique spiritual and cultural values of Khanh Hoa.
Through a series of programs at the festival, the organizing committee will recreate the offerings of the breadwinner as a way to connect the spiritual bridge, expressing gratitude and the morality of "When drinking water, remember its source" of the Vietnamese people.
Mr. Dung hopes that the program will affirm the position of Khanh Hoa Incense Land on the international cultural and tourism map.
