Media said that in the first half of this year, dramas on Korean channels were more successful than works shown on OTT (Over the top/streaming services).
Therefore, these platforms are planning to regain their reputation through invested works in the second half of this year, with the goal of not only targeting Korean fans but also globally.
On Netflix's side, the most anticipated TV series is the survival movie " Squid Game 2". When season 1 created a worldwide craze, audiences are expecting season 2, which will be released around Christmas (December), to also be successful.
Along with that, the next seasons of dramas on this platform also have high expectations, such as "Gyeongseong Creature 2" and "Hellbound 2".
These works are produced by famous companies such as Studio Dragon, Kakao Entertainment, SLL... and promise to bring many interesting things to viewers through the creature theme that Netflix has succeeded in before.
As for Disney+, this platform also aims to reverse the situation with dramas from reputable companies and production teams.
If for Netflix, " Squid Game 2 " is an expected work, then for Disney+, they also need a popular TV series like "Moving".
Media commented that Disney+ has had a successful year with action movies and black movies like "Horror Crime", "Vigilance", "Murder's Shop"... so if it can promote that. This strength with the projects "Gangnam B-side", "Tyrant" or "Light Shop" (written by "Moving" writer Kang Full)... the reputation of this platform will soon regain its position.
Even so, the media still raises concerns about whether subsequent seasons will help the show become more popular or hinder viewer immersion.
The reason is because the movie "Sweet Home 3" (Spooky World 3) released to the audience on July 19 did not receive as positive a response as expected.
Good News commented that although the film has made great efforts in storytelling compared to season 2, most viewers still expressed disappointment. Therefore, concerns about the downsides of seasonal dramas, which aim to expand worldviews, are also possible.
“Seasonal dramas can benefit from the popularity of the previous season, but conversely, they can also face greater disappointment if the content does not meet the high expectations of viewers. .
Therefore, people in the drama industry consider the upcoming release of " Squid Game 2 " later this year as an important turning point" - wrote the Korean newspaper.
Meanwhile, drama critic Yoon Seok Jin said: “It is true that audiences are losing interest in seasonal dramas because OTTs are constantly launching provocative projects with a similar feeling to Maintain subscriber base.
I think the OTTs have not looked back at their problems. They should not turn movie-length projects into TV series."
