On July 20, management company P NATION announced that the MV "Gangnam Style", released in July 2012, had reached 6 billion views on the YouTube platform.
This is an achievement after 14 years of release, bringing the song to continue to maintain its position as one of the most watched music videos of all time.
Notably, after reaching 5 billion views in December 2023, "Gangnam Style" took less than two years to collect an additional 1 billion views, showing that the appeal of the song has not decreased even though it has been more than a decade since its release.
Released in 2012, "Gangnam Style" is not only a global music phenomenon but is also considered a work that contributed to paving the way for the K-pop wave to conquer international audiences.
The song once reached number 2 on the Billboard Hot 100 chart and maintained this ranking for seven consecutive weeks - a rare achievement for a song that mainly uses Korean at that time.
Not only creating a global fever, "Gangnam Style" also brought in a large revenue for PSY. According to Korean media, this song helped the male singer and management company earn about 8.1 million USD (more than 200 billion VND) from YouTube and iTunes.
According to the profit sharing agreement, PSY received about 70% of revenue. In addition, the resounding success of the hit also opened up for him a series of advertising contracts worth millions of USD, while creating a sustainable source of income for many years after release.
According to P NATION, the milestone of 6 billion views is "a symbolic achievement in K-pop history", and also reflects the long-term influence of PSY as well as the strong spread of Korean entertainment content globally.
After this memorable milestone, PSY will continue the PSY SUMMER SWAG 2026 concert series with the next stop in Wonju city on July 25.
