The group has just officially released the song "What You Want", but the initial reaction was not as expected. On Spotify Counter, the song reached over 133 thousand listens after the first day, ranking fourth among K-pop boy groups debuting.
However, this achievement is still considered " explosive" compared to the influence of a debut group under Big Hit - the management company of BTS and TXT.
On online forums, many netizens believe that CORTIS has not created a special attraction, the promotion strategy is disjointed and the style is not clear.
Some comments said that the group "failed from the beginning" and had difficulty competing in the context of increasingly fierce rookie K-pop. Some people think that Big Hit has not taken advantage of the brand advantage, quite different from the way TXT was clearly positioned as the "brother of BTS" when debuting.
However, some audiences also defend that the group has only released two days, the full album will be released on September 8, so it is too early to confirm failure. They believe that if properly promoted and given more time, CORTIS still has the opportunity to affirm its position.
