What attracted public attention the most was the way the Organizing Committee handled the media, especially after a content on the official community of the program was considered careless, increasing the confrontation between audience groups.
With a reality show gathering many artists with their own fan base, all statements, images or posts from official channels have great weight. Therefore, the Organizing Committee's appearance of content on the official community group of the program creating a feeling of discrimination between the group of old and new season artists, at a time when the program is receiving many mixed opinions, is considered a "step" that is not careful.
Talking to Lao Dong Newspaper, Mr. Hoang Van - CEO of Clover Media Company - said that in the digital media environment, each content posted on the official channel is considered the viewpoint of the production unit. Therefore, besides the creative factor, teams need to carefully assess the impact of the message before announcing, especially for programs with a large fan community.
According to Mr. Hoang Van, what the audience cares about is not only the quality of the performance but also the feeling of being treated fairly. Just an expression or image that easily creates a feeling of factionalism can also cause arguments to erupt, overshadowing the artistic value of the program. At that time, the people under direct pressure are the artists, even though they are not the ones who make media decisions.
If a crisis has occurred, apologizing is necessary. However, effective crisis handling should not only stop at apologies but also have specific changes in the content censorship process, the operation of media channels and the speed of feedback to public opinion. That is the decisive factor in whether viewers regain their trust or not," Mr. Hoang Van analyzed.
In fact, competitions or entertainment shows always need the element of competition to create attraction. However, competition is different from creating a feeling of factionalism. When audiences begin to look at the program through the lens of winning - losing, old - new, strong - weak, artistic efforts are easily overshadowed by arguments on social networks.
This is something that a production crew needs to anticipate, especially with a brand that once created a good impression thanks to the spirit of cohesion, inspiration and honoring the journey beyond the limits of artists.
The fact that after episode 2 aired, many artists such as Duy Khanh, Jun Pham, Neko Le, BB Tran... became targets of criticism because they were said to have won thanks to the advantage of fame rather than performances showing that the way of building and communicating about the confrontation between artists still has points that need to be adjusted.
The mistake of the Organizing Committee is not only in a specific post, but also in not reacting quickly enough to the crisis. During the time of widespread controversy, many artists had to face public pressure themselves. Some people were criticized for their expertise, others were put in an unnecessary comparison position. When the official apology was issued, it partly showed receptiveness, but it is also hard to deny that the crisis has gone too far.
