Since its airing, the Chinese historical drama "Axis of Jade" starring Truong Lang Hach and Dien Hi Vi has been involved in many controversies about its content and suspicion of falsifying data.
Currently, the film is gradually coming to an end and is about to open paid preview mode for the final episodes. But recently, the film continued to cause public outrage because of the incident of leaking all 10 final episodes online.
On the night of March 21, topics such as "Leaked Pearl Axis", "The Story of Pearl Axis" climbed straight to the search trend on Weibo, occupying the top 4 of the rankings.
Looking at the time recorded on the sharing link, it can be seen that the full version of the movie was actually leaked about 2 days ago. Initially, netizens were unaware, it was not until the topic caused a fever on Weibo that they grasped the whole story.
According to Sohu, this was originally just a minor incident, the film crew could completely handle it silently to reduce damage. But the unusual thing is that the leak suddenly climbed to the top of searches, igniting debate.
What is even more suspicious is that on related popular keyword topics, the prominent content is not fans standing up to protect copyright, but media accounts saying: "Leaked is also the treatment of hot movies", "This is the fate of a greatly successful movie".
These posts even compare "Pearl Shaft" with hit movies like "Khanh Du Nguan" or "Squid in honey stew".
The dense keyword chain on Weibo, along with unusual developments, makes many people suspect: is this perhaps a "public opinion storm" created intentionally by the film producer?
Many people suspect that the massive leak that occurred right before the film ended was to "prepare a way back" for later revenue outmatches? Otherwise, the fact that the producer did not control public opinion, did not lock the topic but let it spread is very difficult to explain.
According to information, one of the film investors, Huayi Brothers, has been continuously losing money for 7 years, stocks plummeted, betting on this film to save it. But the result was counterproductive: after a series of scandals suspecting "Axis of Jade" of falsifying data, the company's stock continued to bottom out.
Sohu believes that "Axis of Jade" is becoming a typical example of "trying to elevate it to explosive but counterproductive film".
Both platforms broadcasting the film wanted to take advantage of the initial heat to attract viewers, but because the "pre-built achievement" was too high while the content did not retain viewers, the film was widely criticized.
