Wang Yibo recently became the focus of attention when he got involved in a dispute related to the right to use images.
According to information published by Chinese media, the actor has sued 5 companies, including the production unit of the movie "Tran Tinh Lenh".
The case revolves around allegations that companies have used Wang Yibo's image beyond the permitted scope for commercial purposes.
Wang Yibo's side said that after the film ended, his image was still exploited in some commercial activities such as selling goods, using behind-the-scenes images and related products.
Notably, this exploitation is said to be prolonged for a long time and for profit-seeking purposes. Information about the lawsuit quickly attracted discussion from netizens.
According to experts' analysis, the fact that an actor participates in filming does not mean that the production company has full rights to use that person's image in all cases.
Usually, the contract between the actor and the film crew will specifically stipulate the scope, time limit and purpose of image use, including still photos, behind-the-scenes photos or related materials.
The use of images to promote the film and the continued exploitation of that image to generate commercial profits are two different issues.
If the expiration date has expired or exploitation activities exceed what the parties have agreed, the related company may face a dispute over the artist's image rights and commercial rights.
Wang Yibo suing 5 companies at the same time is also attracting attention. According to the assessment of some legal experts, many parties may be brought to court if they jointly participate in different stages in the production, distribution or business of products related to the artist's image.
However, the specific responsibilities of each party still need to be determined based on the contract and related evidence.
Vuong Nhat Bac was born in 1997 in Luoyang, Henan, active as a singer, actor and professional racer.
He is widely known to audiences through the movie "Tran Tinh Lenh" and then continued to participate in many projects such as "Huu Phi", "Vo Danh" and "Truong khong chi vuong".
Tran Tinh Len" is considered one of the works that contributed to bringing Vuong Nhat Bac's name closer to the public.
Currently, the lawsuit is still receiving attention from Chinese public opinion. The outcome of the case will clarify the rights to use images of artists after a film ends.
