On August 20, Lisa (Blackpink) posted a series of photos taken during a vacation in Utah (USA) on social media.
The female singer poses in the middle of a clear blue swimming pool, behind which are majestic cliffs. In particular, she wears a brown bikini, showing off her sexy figure. The sunlight covering her body makes her white skin even more prominent.
However, sharp-eyed fans immediately discovered a new tattoo on her hip, which is the capital letter "BABY".
According to many fans' explanations, "BABY" is originally a nickname that fans give to Lisa. Therefore, the appearance of the tattoo makes many people believe that the Blackpink singer is directing her feelings towards her fans.
However, not only the tattoo, the caption of the post continues to attract attention: "hELLo uTaH". The way of writing interspersed with capital letters and lowercase letters looks like she conveniently typed, but Lisa's long-time fan feels very familiar.
Because this writing style is exactly the "code" that she used to promote before releasing singles such as "Rockstar", "New Woman"... Therefore, many people think that this is a warning sign for the next single.
Then a friend of Lisa left a comment that the note icon under the post, the usage method is exactly the same as at the time of promoting "Rockstar". This detail immediately caused a stir among fans.
Combined with the fact that the link in Lisa's personal Instagram account introduction was suddenly changed to "hellosawadika. com", and posted greeting content in many languages, fans see this as a signal to start her new global promotion campaign.
What makes everyone most excited is the "teasing" in 10 languages that has been deployed. Coverage, language number and update speed... all show that a large-scale promotion plan is gradually beginning.
Many fans boldly predict that what Lisa is about to announce is certainly not just a single.
While everyone is focusing on "decoding" the tattoo, many fans are looking forward to the upcoming MTV Video Music Awards in September, where Lisa received 4 nominations thanks to the single "Dream".
The most notable thing is not the number of nominations, but the first time she simultaneously appeared in the Best Pop (Best Pop Song) and Best K-pop (Best K-pop Song) categories.
A category representing the global mass music market, a category affirming the position of K-pop.
Previously, K-pop singers mostly only competed in the "Best K-pop" category, or were classified separately into categories for Asian artists. But this time, Lisa was brought into the mainstream pop race by MTV, where she competed with names like Ariana Grande and Taylor Swift.
That means MTV no longer only sees her as a "K-pop idol", but has recognized the overreaching influence of music that she creates.
Recently, Lisa was also confirmed to collaborate with photographer Truong Gia Thanh to create a new photo set in Paris, with makeup and hair stylists accompanying her throughout the process.
According to many speculations, this is a well-prepared content plan, calculated in terms of timing and implementation.
Looking further in timeline, it can be seen that Lisa's schedule is still very tight: attending VMAs in September, new documentaries, performances in Las Vegas... From the end of August to the end of the year, almost every month she has a major activity.
This dense activity density shows that Lisa is gradually transforming from a "K-pop solo singer" to a "global pop artist".
