According to Traveloka, the act of booking tourism services is undergoing a clear shift, tourists no longer book based on inspiration but are increasingly proactive in choosing the time. Especially, tourists choose Double Days to optimize costs and experiences.
This trend is driven by the popularity of e-commerce campaigns such as 11/11 and is spreading to monthly Double Days. This reflects a deeper change in consumer behavior, tourism is increasingly approached as a calculated shopping decision, based on the time and value received.
This trend accelerated strongly by the end of 2025 when Vietnamese consumers continuously accessed the platform during "Day of Match" occasions, contributing to boosting access traffic by 49%.
Grasping this shift, Traveloka has optimized the promotion schedule for 2026 by increasing the frequency of promotions right from the first quarter. Users quickly responded to transaction value in the Singapore, Thailand and Vietnam markets, recording growth of up to 70%, showing a significant scale of new consumption habits.
Our users show that they tend to plan travel around beautiful digital milestones and we want to accompany them at those times. Adjusting the marketing schedule to suit this behavior not only helps meet consumer expectations but also brings practical value to them." - Mr. Alex Jung, Marketing Director of Traveloka shared.
Data also shows a clear seasonal shift of Vietnamese users:
Wave after Tet: After the Lunar New Year holiday, demand for destinations in Northeast Asia increased sharply, with Japan, South Korea, China and Taiwan (China) leading.
Domestic sea tourism boom: With domestic tourism, Vietnamese people focus on high-end coastal destinations. Da Nang, Nha Trang and Phu Quoc recorded growth of up to 200% compared to the same period last year, thanks to the trend of taking advantage of "Duet Days" to upgrade accommodation experiences.
Continuing this growth momentum, Traveloka is implementing the 5.5 EPIC Sale program from May 4, 2026 to May 8, 2026, positioned as a "golden time" to book services for the summer peak season with many attractive offers:
Deep discounts: Up to 50% discount for hotels and tourism activities
Flash Sale: Golden hour every day from 11:00–13:00 and 20:00–22:00
Easy to access: Air tickets from 999,000 VND and "Buy 1 get 1 free" offer for accommodation services
