According to Traveloka's Q2 2026 data, Hanoi and Ho Chi Minh City are 2 destinations in the top destinations with the most bookings in Vietnam. In which, Ho Chi Minh City plays the role of the largest urban tourist center in the country, with about one in five domestic trips ending in the city, while Hanoi maintains stable growth thanks to the attraction of the thousand-year-old capital.
Not only owning a system of historical relics, museums and rich cultural spaces, the two cities are also home to many exhibitions, art programs and large-scale festivals during each holiday. These events are not only spiritual but also contribute to promoting the demand for accommodation, sightseeing and experience, attracting both domestic and international tourists.
The trend of tourism combining resorts with opportunities to explore history, culture and authentic local experiences is suitable for the development of cultural tourism in the world. According to a report by Market Report World, cultural tourism is currently one of the largest segments of the global tourism industry, accounting for nearly 40% of total international tourism, with more than 3.2 billion visits each year at heritage sites, museums, historical works and cultural events.
A clear change in current tourism behavior is that tourists are no longer satisfied with just visiting scenic spots or taking check-in photos. Instead, they want to experience local culture more deeply through cuisine, night tours, interactive museums, art performances, traditional craft villages or community festivals.
Sea tourism is always a choice that many tourists combine during holidays. Today's tourists not only swim in the sea but also participate in experiential activities such as learning about the life of fishing villagers, traditional coastal craft villages, enjoying unique culinary culture, or visiting historical relics, temples and towers... In addition, localities today also organize more modern festivals or performance programs, to create more cultural colors, keeping visitors staying longer at the destination, typically Da Nang fireworks festival, Hoi An memories reality show, Northern Essence reality show in Hanoi, or Symphony of the Sea multimedia art show in Phu Quoc...
Exploring cultural destinations during this year's National Day, visitors can refer to Traveloka's Mega Sale 8. 8 - Holiday Calling program with many offers for air tickets, hotels and attractions. The program includes discount coupons up to 888,000 VND, Flash Sale discounts up to 50%, along with many offers for group bookings and combined service packages, helping visitors easily plan for the National Day holiday at a more optimal cost.
