Record-high tourists, Moc Chau earns thousands of billions in plum blossom crop

Khánh Linh |

Son La - During this year's plum blossom season, Moc Chau tourist town welcomed more than 1 million visitors, with estimated revenue reaching 1,300 billion VND.

On February 18, informing reporters, Ms. Dinh Thi Huong, Head of the Department of Culture and Information of Moc Chau district, said that from January 1, 2025 to February 28, 2025, Moc Chau has welcomed about 1 million tourists, with an estimated revenue of 1,300 billion VND.

Accordingly, some attractive destinations chosen by tourists include Moc Chau Island, Happy Land, Ho Rung Thong, Hang Doi, Chua Vat Hong, Dai Yem Waterfall, Walking Street, Doi Tra of Moc Chau Tea Company, Taiwan Tea Company, Na Ka plum valley, Mu Tau coffee area...

Also according to the leader of the Department of Culture and Information of Moc Chau town, this year's plum blossom season is considered the most even and beautiful in the past 10 years.

"This is also the year that Moc Chau welcomes a record number of tourists," Ms. Dinh Thi Huong shared.

Duong xa Moc Chau tac nghen nhung ngay hoa man no ro. Anh: Huy Thanh
Moc Chau restaurant street was congested during the days of plum blossoms. Photo: Huy Thanh

In recent days, along the roads around the plum valley, a series of convoys of vehicles have stretched for kilometers.

Some main roads such as the road to Ang village, Tan Lap commune area, the road to Long Sap border gate are congested for a long time during rush hour, especially early morning and late afternoon - the best time to hunt for plum blossom photos.

Even on National Highway 6 - the artery connecting the Northwest with Hanoi, traffic jams occur continuously. Many tourist vehicles and private cars lined up for kilometers, moving at a slow speed.

The boom in tourism has caused Moc Chau's accommodation system to be seriously overloaded.

hotels, homestays, and motels are all " full". Many tourists who come to the new booking location have had to leave disappointed because they cannot find a place to stay.

Faced with this situation, many local households have proactively opened their doors to welcome tourists to stay. Some families with large houses have rearranged their bedrooms, added beds or added mattresses to give visitors a temporary sleeping space.

Khánh Linh
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