Following the success of the BMW - MINI - BMW Motorrad Retail.Next Showroom Complex in Binh Duong (inaugurated in 2023), THACO AUTO and BMW have continued to research and upgrade the existing showroom system. In 2025, THACO AUTO officially started the BMW - MINI Showroom Complex project that meets Retail.Next standards in Bien Hoa.
Mr. Jean- Philippe parain - Senior Vice President of BMW Asia - Pacific, Eastern Europe, Middle East and Africa, BMW Group shared: I am very happy that the second Retail.Next Showroom Complex project in Vietnam has started construction, setting new high-end standards for customer experience. This is a testament to the strong cooperation and commitment between BMW Asia Group and THACO AUTO in bringing the best values to customers.
Mr. Nguyen Quang Bao - General Director of THACO AUTO emphasized: The implementation of the construction of the BMW - MINI showroom complex meeting Retail.Next standards in Bien Hoa is of great significance in the distribution system development strategy of THACO AUTO and BMW. We hope to bring different experiences and the best services to customers when visiting and shopping for BMW products.
prime location in the Southeast region
The BMW MINI showroom complex is located in Bien Hoa City, a large and developed city of Dong Nai Province. This is also the economic, cultural and educational center of the Southern region, and an important traffic bridge connecting the Southeast and Southwestern provinces. Bien Hoa City is only about 30km from the center of Ho Chi Minh City, convenient for trade, shopping, transportation of goods and travel between the two areas.
THACO AUTO invests in building a BMW - MINI showroom complex according to Retail.Next standards on 2A Street, Bien Hoa Industrial Park, An Binh Ward, Bien Hoa City. This is an important strategic location, located near the gateway to the traffic unit of the Southeast region: Dong Nai, Binh Duong, Ba Ria - Vung Tau, Ho Chi Minh City. At the same time, THACO AUTO has invested in building an existing tourist car showroom, in line with the project development orientation to become a model of a multi-brand tourist car showroom complex according to the Group's business strategy.
The combination of sustainable architecture and digital technology
The BMW - MINI showroom complex according to Retail.Next Bien Hoa standards has a total investment of 240 billion VND, built on a land with a total area of 19,373.8m2, of which the showroom construction area is 4,000m2.
Regarding the landscape architecture, the area around the showroom is designed in a tropical landscape design, suitable for natural conditions and climate in the southern region. The plan of designing landscape items is carefully studied to harmonize with the common space, prioritizing the selection of low -level trees to not cover the vision of customers into the car display area.
When completed, the BMW - MINI Retail.Next Bien Hoa Showroom Complex will include 3 floors, with 2 upper floors for services, car display and 1 basement. Putting sustainable development goals first, THACO AUTO prioritizes the selection of environmentally friendly materials to build the project, aiming at the Net Zero message globally.
In terms of architecture, the showroom complex has a typical design style of BMW, combining sophistication and minimalistness. The glass surface is replaced with Polycarbonate panels, helping to reduce UV radiation, while supporting insulation and air conditioning inside the showroom, improving energy efficiency for the project.
The interior space is arranged flexibly and uniquely, with customers as the center, with multi-functional areas and airy spaces. The product display space is designed to stand out, creating visual highlights, helping customers optimize the experience. The service area is arranged reasonably to ensure maximum convenience for customers. In addition, the team of experienced and dedicated "Genius" experts will accompany and advise customers throughout the customer's product experience.
Digital technology is one of the biggest differences between the BMW - MINI Bien Hoa Showroom Complex. Customers can experience and explore car models, customize equipment through the EVE virtual experience (Emotional virtual virtual virtual experience) on a 3D digital screen, easily looking up detailed information about car models by scanning the QR Code.
At the service workshop area, a system of modern equipment and tools is invested synchronously according to BMW's standards, providing accurate diagnosis quality and the best service. A team of professional technicians, well-trained and certified by BMW experts, are always ready to support customers during the vehicle's use.
The BMW-MINI Showroom Complex project according to Retail.Next standards in Bien Hoa is an important step forward for the development journey of the BMW brand in Vietnam. At the same time, it demonstrates THACO AUTO's commitment to bringing modern shopping space, professional services and high-class experiences to customers.
With the spirit of "Dedicated to the true value" of all employees, consulting units and contractors, THACO AUTO is committed to continuing to build the BMW-MINI Showroom Complex project according to Retail.Next standards in Bien Hoa to ensure quality, aesthetics and on schedule, to soon bring customers a luxurious, modern and high-end shopping space.
