In the context of high gasoline and oil prices, the Vietnamese auto market recorded a trend of increasing incentive programs from many brands to stimulate consumer demand and support customers to access personal vehicles more easily.
In April 2026, many automobile manufacturing and distribution enterprises simultaneously implemented direct price reduction policies, registration fee support, preferential interest rates for car loans and extended warranty periods.
Toyota Vietnam applies a support program equivalent to 50% of the registration fee for Vios and Yaris Cross models, while Veloz Cross and Avanza Premio models are supported equivalent to 100% of the registration fee, with a one-year body insurance and 0% interest rate in the first 12 months. In addition, car loan customers also enjoy interest rates from 6.49%/year in the first 6 months for many key car lines such as Corolla Cross, Innova Cross, Camry hybrid and Hilux.
According to Toyota Vietnam, in March 2026, hybrid car sales reached 2,193 vehicles, three times higher than the previous month, showing a trend of shifting to fuel-efficient car lines in the context of increasing operating costs.
Meanwhile, Hyundai Thanh Cong Vietnam Automobile Joint Venture is implementing a preferential program of up to 220 million VND for many models such as Santa Fe, Palisade, Stargazer, Accent and Grand i10. In addition to direct discounts, the program also includes warranty extensions up to 8 years or 120,000 km depending on the applicable conditions, in order to increase long-term use value for customers.
In the motorcycle segment, Honda Vietnam also implements a loyal customer program on the My Honda+ application, allowing users to accumulate bonus points when using the service and buying genuine parts, thereby exchanging gifts or receiving incentives in the service ecosystem. This is considered a solution to retain customers and increase after-sales value in the context of increased vehicle usage costs.
The fact that car manufacturers simultaneously implement preferential policies in the current period shows efforts to stimulate market demand, and also reflects the trend of adjusting sales strategies according to fluctuations in fuel costs and customer consumption behavior.
