The pickup truck market in Vietnam has 6 models, including Ford Ranger , Toyota Hilux, Mitsubishi Triton, Isuzu D-Max, Mazda BT-50 and Nissan Navara. Among these, Mazda BT-50 stopped selling in May because business did not meet expectations, and Nissan did not announce sales results.
According to statistics from the Vietnam Automobile Manufacturers Association (VAMA), the entire pickup truck segment sold 9,485 vehicles in the first 6 months of 2024.
Ford Ranger sold a total of 7,743 vehicles in the first half of 2024, an increase of 1.88% compared to the same period in 2023 (7,600 vehicles). Ford Ranger's sales in the first 6 months of 2024 account for 81.63% of the pickup truck market share in Vietnam. While the total sales of the remaining pickup truck models only reached 1,742 units. Thus, Ford Ranger's sales in the first 6 months of the year are 4.4 times higher than the total sales of the remaining pickup models.
Ranked 2nd in pickup truck sales in the first 6 months of 2024 is Mitsubishi Triton with 991 vehicles delivered to customers. Sales of this car model increased slightly by 20 units compared to the same period in 2023.
Toyota Hilux is a model with quite strong growth in the pickup truck segment. Toyota's pickup model returned to the market in May after meeting Euro 5 emissions standards. In the first 6 months of 2024, Hilux sold 576 units, while in the same period in 2023, this model was only delivered to customers. 62 pcs.
Pickup truck sales in the first 6 months of 2024:
1. Ford Ranger: 7,743 vehicles
2. Mitsubishi Triton: 991 vehicles
3. Toyota Hilux: 576 vehicles
4. Isuzu D-Max: 170 vehicles
5. Mazda BT-50: 5 cars
