The real estate market is entering a correction phase and transactions are tending to slow down. Selling prices in many segments are no longer increasing as strongly as before, but liquidity has not really improved when both buyers and investors maintain the psychology of observing, waiting for new supporting factors before making a decision.
According to data from real estate market research unit Biggee, in June 2026, apartment prices in Hanoi were almost unchanged compared to the previous month, commonly in the range of 83-94 million VND/m2. For the low-rise housing segment, the price level continued to be high after a period of strong increase, so the market has not recorded many significant fluctuations.
This development shows that selling prices have shown signs of stabilizing after a period of continuous increase. However, price stability does not mean that trading becomes more active.
In the townhouse segment, the Hanoi market is entering a cautious trading phase when information related to planning and infrastructure investment makes many customers choose to wait instead of spending money immediately.
Data from Knight Frank also clearly reflects this trend. Accordingly, the average primary selling price in Hanoi reached 4,356 USD/m2, an increase of about 33% compared to the same period last year and an increase of 1% compared to the first quarter. The price level continues to be maintained thanks to new supply mainly in the mid-range and high-end segments, while many projects currently on sale still maintain the same price level instead of adjusting to stimulate demand.
While selling prices are still maintained at a high level, market absorption shows signs of slowing down.
In Q2/2026, Hanoi recorded 6,756 new apartments for sale but only sold 4,912 units.
According to Knight Frank, the reason does not stem from the market's lack of demand but from three factors happening simultaneously, including the high price level, increased home mortgage interest rates and rapidly changing urban planning context. These factors make buyers more cautious and spend more time considering before deciding to trade.
This also shows that the Hanoi market is no longer in the stage where products are sold and absorbed as much as in the 2024-2025 period. Buyers' psychology has shifted from spending money due to concerns about prices continuing to increase to more carefully considering the value, location, legality and exploitation capacity of products.
Assessing the prospects for the last months of the year, Mr. Nguyen Van Dinh - Vice Chairman of the Vietnam Real Estate Association predicts that the market will continue to differentiate clearly. According to him, short-term investment strategies following the "surfing" trend will gradually decrease, replaced by a medium and long-term holding trend.
In that context, projects with full legal status, a quality living environment and the ability to create stable cash flow will continue to be prioritized choices. This is also a product group expected to maintain its attractiveness in the context that investors are increasingly focusing on safety and actual exploitation efficiency.
Overall, the real estate market is entering a correction phase with a more cautious mentality and liquidity has not recovered as expected. However, cash flow is not leaving the market but is being redistributed in a more selective direction.
Instead of looking for short-term investment opportunities, buyers and investors tend to focus on products with clear legal foundations, real exploitation value and sustainable long-term growth potential. This is considered a trend that may continue to dominate market developments in the coming time.
