The land plot segment recorded mixed developments in Q2/2026. Supply increased compared to the same period last year, but demand is still low, and liquidity has not improved significantly. In that context, the market continues to differentiate as cash flow focuses more on projects with complete legal status and exploitation potential.
In the housing real estate market in Ho Chi Minh City and surrounding areas, Mr. Vo Hong Thang, Deputy General Director of DKRA Group, said that the land plot segment in the second quarter recorded a primary supply increase of about 8% compared to the same period in 2025. However, about 93% of the supply still comes from projects that have been opened for sale before.
Market demand continues to be low when consumption only reaches about 4% of total supply, down about 16% compared to the same period in 2025. Primary prices have not changed much compared to the previous quarter and continue to remain high due to the impact of input costs. Meanwhile, secondary prices increased by about 4% compared to the beginning of the year, mainly in projects that have completed legal procedures and have good commercial exploitation potential.
According to DKRA Consulting's forecast, in the third quarter of 2026, the new supply of land plots will continue to be scarce, with only about 300-400 products on sale. Primary supply is expected to increase slightly compared to the second quarter but still mainly from projects that have been opened for sale before. Demand is forecast to continue to decrease compared to the previous quarter, while liquidity has not improved significantly because investor sentiment is still cautious in the face of market challenges. Primary prices are forecast to continue to remain high under the impact of project development costs and interest rates maintained at a high level.
Meanwhile, in the Northern region, the real estate market in June 2026 recorded a shift in cash flow between segments to find new investment opportunities. In Hanoi, a lot of information about planning and infrastructure has put the townhouse market into an observation phase.
Cash flow is trending towards the project land plot segment, especially projects with clear legal status, reasonable price levels and better liquidity. This shows that investors are prioritizing products with growth potential, while balancing between profit potential and safety level in the context of the market entering a more selective stage.
Assessing the general diễn biến of the market, Dr. Nguyen Van Dinh, Vice Chairman of the Vietnam Real Estate Association (VNREA) said that the real estate market is gradually recovering, but opening sales activities are still taking place cautiously because purchasing power has not met expectations. Capital cost and cash flow pressure are still high, causing businesses with complete financial and legal potential and project implementation capacity to continue to play a leading role, while weaker investors are forced to restructure to adapt. In addition, speculative sentiment and short-term surfing are gradually giving way to a safe investment trend, focusing on real-world use value and sustainable cash flow generation capacity.
Stepping into the second half of 2026, the liquidity race will become fiercer as supply continues to expand. An important driving force of the market is expected to come from infrastructure planning, with the simultaneous commencement of 5 urban railway lines and the Capital Planning to 2045 expanding the development space in the East, West and North directions, creating a foundation for the TOD development model and satellite megacities. Along with that, the formation of new growth poles, the process of expanding the economic development space, the recovery momentum of tourism, FDI capital flows and public investment are expected to continue to create more momentum for the real estate market in the coming time.
