Land plot prices increase sharply, search demand decreases
According to newly published data from Batdongsan. com. vn, based on administrative boundaries before the merger, many localities such as Hung Yen (old), Bac Ninh (old), Quang Ninh (old), Thai Nguyen (old), Quang Ninh (old), Hai Duong (old), Bac Giang (old)... recorded a fairly strong increase in land plot prices in the past two years.
In which, Hung Yen is the locality recording the strongest land plot price increase in the group of northern provinces surveyed. However, in contrast to the upward momentum of the price level, the level of interest in land plots in many key areas of this locality has decreased significantly compared to the same period last year, showing that the market is gradually stabilizing and there is more selection.
Data shows that in the first quarter of 2024, popular land plot prices in Hung Yen were around 22 million VND/m2, lower than Bac Ninh (27 million VND/m2) and Quang Ninh (23 million VND/m2). However, from the end of 2024 to the first half of 2025, the price level in Hung Yen increased rapidly and surpassed the leading group of surveyed localities.
By the first quarter of 2026, the common land plot price in Hung Yen reached about 37 million VND/m2, higher than Quang Ninh (25 million VND/m2), Thai Nguyen (17 million VND/m2). Meanwhile, Bac Ninh maintained around 27 million VND/m2 in 2024, increasing to about 31 million VND/m2 in 2025 and remaining stable until the first quarter of 2026.
Compared to Q1/2024, land plot prices in Hung Yen increased by 68%, the highest in the surveyed locality group. Bac Ninh increased by 37%, Quang Ninh increased by 9% and Thai Nguyen increased by 6%.
Regarding the level of interest, Van Giang (old) continues to be the area attracting the most searches when accounting for 25% of the total search volume for land plots. Next is Khoai Chau (old) with 11%, My Hao (old) and Yen My (old) reaching 10% each, Van Lam (old) 7%...
However, compared to the same period last year, the level of interest in key areas all decreased. Van Giang (old) decreased by 41%, Khoai Chau (old) decreased by 56%, My Hao (old) decreased by 45% and Yen My (old) decreased by 39%.
While search demand is cooling down, the price level in key areas tends to be flat after a period of strong increase. By Q2/2026, common land plot prices in Van Giang (old) reached 47 million VND/m2, Van Lam (old) 43 million VND/m2, My Hao (old) 34 million VND/m2, Khoai Chau (old) 29 million VND/m2...
Compared to the beginning of 2024, land prices in Van Giang (old) increased from about 25 million VND/m2 to 47 million VND/m2; My Hao (old) increased from 20 million VND/m2 to 34 million VND/m2; Yen My (old) increased from 15 million VND/m2 to 28 million VND/m2 after peaking at 35 million VND/m2 in the first quarter of 2026; Khoai Chau (old) increased from 13 million VND/m2 to 29 million VND/m2...
For areas bordering eastern Hanoi, the price level continues to record a strong increase in the past three years. Common prices currently reach 48 million VND/m2 in Van Giang (old), 47 million VND/m2 in Van Lam (old)...
Experts recommend caution with hot land plots
Assessing the general diễn biến of the market, Mr. Nguyen Quoc Anh - Deputy General Director of Batdongsan. com. vn - said that real estate in early 2026 is shifting to a stable and more selective state. According to him, prices are no longer hot but are starting to adjust, especially in speculative segments. Meanwhile, demand is still maintained but more cautious, focusing on products serving real housing needs and areas with clear economic foundations.
Sharing the same view, Mr. Nguyen Anh Que - Chairman of G6 Group - said that investors need to be cautious and should only choose land plots with good living and business potential. The price must be commensurate with the usable value and the ability to exploit cash flow, because in the past time many areas have been pushed up far beyond their actual value.
Mr. Que also noted that legal factors, planning and liquidity need to be put first, and short-term surfing should not be expected. According to him, from 2019 to now, the average land plot price has increased by about 50%, even higher in some places, so the possibility of increasing many times in the near future is not easy, except for areas with special appearances of large projects, new administrative centers, entertainment areas or large-scale industrial parks.
