The cautious psychology of land investors

Lục Giang |

Land investors no longer chase short-term fevers but prioritize capital preservation, choose plots of land with long-term potential and limit the use of financial leverage.

Entering 2025, the land market continues to record changes in the "taste" of investors. No longer the mentality of chasing the wave or accepting high risks to seek quick profits, most investors are moving towards safety, putting capital preservation first.

Mr. Nguyen Van Thanh, an investor with more than 10 years of experience in Hanoi, said he is looking for suburban land plots with prices from 10-15 million VND/m2. "After the market fluctuations in recent times, I prioritize areas that have not increased prices too much, have improved traffic connections and most importantly, clean land, easy to transfer. At this stage, preserving capital is more important than chasing immediate profits, Mr. Thanh shared.

According to a survey by Lao Dong Newspaper reporters in some suburban districts of Hanoi, many areas of Soc Son district such as Nam Son, Bac Son, Tan Minh, Xuan Giang, ... land prices fluctuate around 8-15 million VND/m2; many areas with higher prices such as Phu Lo, Trung Gia, Quang Tien have an average price of about 25-30 million VND/m2; some areas in Mai Dinh and Hien Ninh communes, the current price is 30-50 million VND/m2.

Thach That district also has a significant difference depending on the location and area. Tien Xuan commune currently records prices ranging from 14-54 million VND/m2, while Hoa Lac urban area is stable around 23-25 million VND/m2. Projects such as Thien Ma Urban Area, Hoa Lac Lakeview, Phu Cat City have prices ranging from 8-20 million VND/m2.

In Chuong My, Xuan Mai town is attracting attention, with prices ranging from about 15-20 million VND/m2. Nam Phuong Tien commune has a price of about 14-18 million VND/m2. Other areas in the district also have an average price of about 16.5-19.5 million VND/m2, depending on the location and surrounding amenities.

In Ba Vi, Van Hoa area - a place with potential for resort tourism development - has an average price of about 7.5 million VND/m2 for large plots of farm land. Some other locations in the district recorded prices ranging from 6.21-12 million VND/m2.

Although land prices in many suburban districts of Hanoi are still at a reasonable level, many investors are still cautious. Instead of borrowing from banks to expand their portfolios, investors today tend to use entire idle cash flow, looking to areas with low prices and dividing investments to minimize risks.

Mr. Hoang Minh Phong, an investor from Bac Ninh, shared: "I do not want to endure financial pressure when the market is still not clear on the trend. Currently, banks still control real estate lending quite tightly, interest rates are no longer too high but are not really attractive to borrow a lot. I prioritize long-term investments, using only available cash flow and not dependent on loans".

The current land market is no longer a playground for short-term surfers. Cash flow mainly flows into areas with long-term development potential, showing a sustainable investment trend instead of chasing short-term fluctuations. With this cautious approach, 2025 is expected to be the period when the market will move in a more substantial direction, no longer the virtual fevers that have caused disruption before.

Forecasting the land market in the coming time, Mr. Le Dinh Chung - Member of the Market Working Group - Vietnam Real Estate Brokers Association - commented that by the second quarter of 2025, the land market can improve. However, investing at the present time requires a medium-term vision, with a capital recovery period of at least 1 to 3 years, instead of expecting quick surfing.

Lục Giang
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