In that context, projects that have clearly formed are starting to be prioritized by the market. This is also the time when businesses with good control over the project implementation process begin to create advantages.
Typical representative of this approach is T&T Group of businessman Do Quang Hien (Bau Hien). After nearly two decades of participating in the market, this business chose a different direction: Focusing on completing the core components of the project before putting the product on the market.
Conquering the market with a "careful preparation" strategy
T&T Group is owning a portfolio of dozens of real estate projects in more than 20 provinces and cities nationwide. Notably, a significant proportion of the above portfolio has been completed and is entering the stage of preparing to put products on the market. Typical projects in Tay Ninh, Vinh Long, An Giang, or Dong Thap can be mentioned.
In Vinh Long, Phuoc Tho Residential Area - T&T Group's first project in the Mekong Delta (Mekong Delta) has completed phase 1 with a scale of about 500 low-rise houses, including villas, townhouses and shophouses built synchronously. Technical infrastructure, landscape and amenities have also been completed, ready to launch to the market.
In An Giang, the residential complex project combined with commercial - service in Long Xuyen is also being implemented in a similar direction. The main infrastructure items and central space have been shaped, with the highlight being the lotus symbol square and the 25-story DoubleTree by Hilton Long Xuyen hotel complex currently being accelerated, aiming to complete the main components before putting them into operation.
Meanwhile, in Dong Thap, the Khu Trung tâm DV TM and Nhà ở Khóm 4 TP Sa Đéc project previously continued to show T&T Group's approach of "going ahead of the infrastructure, completing products". Although not yet open for sale, the project has implemented basic items on planning and infrastructure, aiming to be put on the market when the core conditions are completed.
At a larger level, the T&T City Millennia megacity (formerly Long An, now Tay Ninh) is the project that most clearly demonstrates the implementation capacity of T&T Group. Owning an impressive scale of up to 267 hectares, T&T City Millennia supplies nearly 9,000 diverse types of products to the market. The project also integrates an "all-in-one" utility ecosystem, where all needs from healthcare, education to international standard entertainment are fully met right at the threshold.
Notably, before officially bringing the Southern Saigon Millennium megacity to the market, T&T Group has completed technical and legal infrastructure. This explains the attraction of the project when at the opening sale event in October 2025, 100% of the shopping carts were successfully deposited in just a few hours. This result shows that when firmly following the philosophy of creating products with "real value", businesses will receive renewed trust and warm reception from the market.
The philosophy of "careful preparation" is also reflected in the control of construction quality throughout from design to construction. In particular, in areas with complex geology such as Vinh Long, Sa Dec or Long An (now belonging to Tay Ninh), businesses focus on foundation treatment and subsidence prevention solutions to ensure long-term sustainability.
The journey to awaken the internal strength of potential lands
Not only stopping at completing legal and infrastructure, T&T Group's projects are also developed according to a consistent orientation: combining "world essence" with "Vietnamese identity". This is also a difference, when "careful preparation" is not only about completing legal or infrastructure, but also how T&T Group shapes living standards for each project.
Typically, in Vinh Long, the identity factor is expressed through the introduction of garden culture material and Mang Thit brick and pottery village in the design of space and highlight works, while referring to some international waterfront urban models such as Everglades (Florida).
In An Giang, a similar approach is being implemented when public spaces and central squares are designed on the basis of combining international inspiration such as Prague or Lisbon with the characteristics of the Mekong Delta. Architectural details, including the DoubleTree by Hilton Long Xuyen hotel complex, are also developed on the basis of combining international and local elements in the same design structure.
We always strive for each project to become a distinctive mark in the localities T&T Group sets foot in, while steadfastly achieving the goal of bringing real products and real value. With methodical planning and an all-in-one utility system, T&T Group's upcoming projects promise to establish new standards for living space, while creating sustainable development momentum for the community," shared a representative of T&T Group.
