Last month, when Liverpool started to fall into crisis while Manchester City were still bang in the Premier League, Jurgen Klopp said, no team could compete with The Citizens. Since then, The Kop have not been able to enter the Top 4 once.
The failure to return to the Champions League group, and even worse, the loss of tickets to this playground at the end of the season, will seriously affect Liverpool's stock market. The Kop are not among the giants clubs. Only when Klopp and his students have been successful in the past 3-4 years has the team had more large cash flows. However, this approach is considered unsustainable because if Liverpool have good results, it will mean that the financial foundation will be shaken fiercely, completely different from Manchester United.
When Manchester City announced a record profit since the team was taken over by the Arabian owners, Liverpool was put up for sale by the owners of fenway Sports Group (FSG).
When renovating Anfield, FSG borrowed money with low interest rates. The focus of the business set by FSG is the difference in player trading and investment in infrastructure, thereby generating future profits. During Klopp's reign, a typical example was the case of The Kop selling Philippe Coutinho and using that money to buy for the very good couple Virgil van Dijk and Alisson Becker.
Due to the unfounded business policy of a solid supply package, Liverpool is in a state of partial collapse. The current squad needs to be replaced almost completely after a series of successes, but there is not enough money to do so. When the stars are old and no longer too good, their prices in the player market are no longer expensive.
FSG knew everything was happening with Liverpool's success cycle and perhaps they had "played the cards" early to avoid falling into a financial crisis? Liverpool have only just reached a slight peak, so their value is now at almost the highest level. The difficulty now is where to find people like Todd Boehly of Chelsea, who can pay nearly 4 billion pounds in "a note" to buy back the "Red Brigade"? It is difficult like that, but if they cannot find a partner quickly, in the next few years, if The Kop no longer plays in the Champions League, the club's value will certainly decrease a lot.
Regardless of the intention behind the decision to sell Liverpool, it cannot be denied that Liverpool's owners, headed by John W. Henry, have never withdrawn dividends to get their pockets, they have continuously invested more in the club. Henry knows his only mistake could be his decision to join the Super League in 2021. Otherwise, he is confident that everything is right, both on and off the pitch with this team.
Remember, when FSG bought Liverpool in 2010, the value of the team was only 300 million pounds. Over the past 12 years, the currency has fallen at times, but Liverpool is now valued at nearly 4 billion pounds (nearly 13 times). The efforts of Henry and his colleagues are so great that they deserve to be considered the true legends of Anfield. Henry may have withdrawn as he felt that his Liverpool business cycle had begun to decline, but for businessmen, it was normal. He is leaving Liverpool at the stage of being the best value for the next person in the hot seat, which is very appreciated.
A strong team in England, without having to rebuild from scratch like Roman Abramovich did with Chelsea in 2003 or Etihad did with Man City in 2008, the new owner of Liverpool will inherit a very large and favorable foundation. If FSG's decision was made nearly a year earlier, will PIF (Sud Arabia Public Investment Fund - owner of Newcastle) "turn around" with St. Petersburg? Jame's Park?
Klopp said Man City were invincible. To do so, Liverpool also need to "scate" oil to become absolutely like that.
