Sir Jim Ratcliffe officially took over Manchester United on December 25, 2023. After 1 month, new motivation is the easiest thing to feel at Old Trafford from this powerful man.
One of the first things the British billionaire did was to gather all of Man United's staff to discuss. Thereby, everyone agreed to raise the club's standards. To do that, Sir Jim Ratcliffe needs to change from the leadership team, as evidenced by the departure of CEO Richard Arnold to replace him with Omar Berrada.
The viewpoint of the owner of INEOS Group is very clear. He said that for the past decade, Man United have performed very poorly in all aspects. That is the main factor leading to the anger of fans year after year. However, the 71-year-old billionaire did not focus on criticizing the Glazer family. He knows how to harmonize everything.
Over the past year, since intending to buy Man United, the Nice boss has approached and discussed with the Glazer family a lot, thereby creating a strong connection in the relationship. That was Sir Jim's "long-lasting rain" and in the end he achieved his goal despite having to face the big-money owners from Qatar.
One of Jim Ratcliffe's breakthroughs in management philosophy is turning from business to winning titles. He and Sir Dave Brailsford told the club's staff that INEOS has a very clear motto, the foundation for sports success must be titles. Therefore, the "Red Devils" fans are supporting him a lot.
The Glazer family has always been interested in the final figure in the account or the final level set for each session on the stock exchange. Sir Jim Ratcliffe has flooded the ideology of his American partners and agreed that regaining glory in the Premier League and Champions League is the best way to make money.
Over the past month, Sir Jim and his colleagues have carried out many procedures to ensure that when investigated by UEFA, they will not violate the law. The reason is that INEOS is also the owner of Nice in Ligue 1. UEFA's regulations are very clear, they do not allow two clubs with the same owner to participate in European cups. Therefore, from now until the end of the 2023-2024 season, the separation between Nice and Man United needs to be completed by INEOS to avoid problems.
Last week, Sir Dave Brailsford successfully built a bridge for a partnership between Manchester United and the Manchester Metropolitan Institute of Sports. This is where Sir Dave is very confident in his thinking, advanced research on nutrition, psychology, medicine and performance in sports competition. Sir Dave wants Manchester United to enjoy top sports research achievements.
When debuting, Sir Jim Ratcliffe and Sir Dave Brailsford both wanted to create the closest bridge with the Man United members. In particular, Sir Dave is known for his extensive knowledge, knowing how to communicate professionally with coaches, even part-time staff at Carrington. Positivity has been felt over the past month with the appearance of this knight duo.
The plan to renovate Old Trafford is also taken into account. Sir Jim and his team want to turn "The Theater of Dreams" into a classy football field but must serve the community. There is a lot of potential to be exploited both inside and outside Old Trafford that has not been taken into account. Sir Jim is described as very impatient with this job. He has worked in great deal with local authorities to clear the way for the expansion of the complex at Old Trafford, thereby truly turning this place into a large enough and sustainable source of income.
Although he has to divide his travel time between Manchester and Monaco, his dedication to work is something felt by the richest billionaire in the UK. This season, Manchester United aims to win a ticket to the 2024-2025 Champions League. If it cannot be completed, that is not necessarily a negative thing if we look at the professional, dedicated and experienced working style of the new board of directors.
