No player is more important than the club, Mohamed Salah and Virgil van Dijk at Liverpool are the same. However, throughout the nearly 10-year journey of glory, they have left too much influence, to the point that if this pair leaves, Liverpool will hardly find a worthy replacement in the next few years.
How are Salah and Van Dijk's values on the pitch determined, the number of titles they have won in the past has proven everything. This ministries and civil servants pair under Jurgen Klopp have won all the collective titles they can possess under the reign of Jurgen Klopp. Under Arne Slot, they are also preparing for another Premier League title.
With the things this couple owns off the pitch, all have a lot of value. According to statistics from Pro Data Stack, Salah has 101.4 million followers on social media. In 2024, the Egyptian star's name was mentioned about 2 billion times on digital platforms.
On the day of announcing his new contract with Liverpool, Salah's name was mentioned 151,000 times on social media platforms. The Salah name at that time reached 121.3 million people and created 5.6 million interactions in just 24 hours. Not only that, the number of Salah fans tends to be younger and increasing. Therefore, the above figures may be much more serious in the coming time.
Thanks to the effect of Salah and Van Dijk, combined with on-field achievements, Liverpool is the most mentioned Premier League team in March 2025. Since the beginning of the season, they have received 1 billion interactions on social networking platforms. The team's Facebook, Instagram, Threads, X and TikTok sites also recorded a rapid increase in the number of followers every week. Meanwhile, the team's YouTube channel has reached 11.2 million followers.
"Both Salah and Van Dijk are symbols of sustainable brand value for Liverpool, they have had almost no scandals throughout their careers. They are known as perfectly professional people; trustworthy, easy to work with and committed to success" - expert Stevyn Monaghan of Ear to the Ground said.
Other than the explosive image on the attack of Salah, Van Dijk brings certainty, coldness and sometimes very cruel to the opponent strikers. The Athletic described, Van Dijk is considered the captain of the most influential dressing room at the 20 Premier League clubs. Not only that, the Dutch star is also a bridge between the team and the coaching board as well as the owner.
Therefore, it is not surprising that in every promotional campaign, Liverpool often use the image of Van Dijk as the center. Their captain deserves that.
"Van Dijk is not simply a person who receives money for commercial advertising collaborations. His value is much greater than that. He has always paid attention to business and some things outside of football.
Van Dijk has a great look and is a truly safe choice from a marketing perspective. Brands always want to stick with him because he is a very excellent player, a symbol of victory.
For Liverpool, keeping Van Dijk and Salah at this age is a big success. With Salah refusing a lot of money from the Saudi Pro League, this shows that The Kop is not the type of club that sells legends regardless" - Ged Colleypriest, a consulting and funding expert said.
In the next 2 years with Salah and Van Dijk, Liverpool will continue to promote commercial activities as partners want to connect with this duo - the best players in the world.
With 45 G/A (goals and assists) in the 2024-25 season, Salah is the most creative player in the Premier League. As for Van Dijk, he still affirmed himself as the best defender with a very stable performance since the beginning of the season.
Despite owning a brand that is worth much more than the framework of the pitch, Salah and Van Dijk always remember clearly what made their name - football. They are always excellent players in every playground they are present in. Besides the standard lifestyle, all the explanations why Salah and Van Dijk are still so valuable at this age.
