Accordingly, the US team is attracting the highest ticket demand in the US compared to any other team participating in the World Cup for the upcoming three group stage matches. According to the secondary ticketing platform SeatGeek, the average ticket price for the US team's matches in June 2026 is 1,453 USD.
Ticket prices for US group stage matches are being valued as a major US sporting event - equivalent to the World Series or NBA Finals," said Chris Leyden, Senior Director of Category Marketing at SeatGeek.
The US hosts the World Cup for the first time since 1994, and fans know that watching their team play at the World Cup at home can be a once-in-a-lifetime experience," Mr. Leyden added.
The highest average ticket price to watch the US national team play is the first match at the World Cup on June 12 against Paraguay. Fans have paid an average of $1,765 on SeatGeek to watch the US team play at the SoFi stadium in Los Angeles.
After the US team, the demand for watching the Brazilian team is also very high, when the average ticket price to watch them play in the group stage is 1,316 USD. Ranked after Brazil is the Portuguese team of superstar Cristiano Ronaldo - who will participate in the World Cup for the 6th time in his career. Viewers pay an average of 1,237 USD/ticket to watch the Portuguese team play in the group stage.
According to SeatGeek, the average ticket price for the group stage matches of the US, Brazil and Portugal is about 50% to 80% higher than the general average of ticket prices for group stage matches on this ticket sales platform.
Mr. Leyden of SeatGeek said that what attracts his attention in the company's data is that Brazil's match market is mainly concentrated in the US. More than 80% of ticket buyers for Brazil's group stage matches live in the US. The Brazilian team will have their first match against Morocco at the MetLife stadium with an average price of 1,434 USD.
Leyden added about Brazil: "Brazil's match in Miami against Scotland was the most anticipated of the three matches, which is understandable considering the history of fans following to cheer for Scottish fans and the large Brazilian community in Miami.
Portugal is the country with the third highest demand for tickets to watch the 2026 World Cup for the three group stage matches, mainly because fans want to see Ronaldo play for the last time at the world's biggest football tournament.
The story of Portugal looks very much like the story of Ronaldo," Leyden said.
According to SeatGeek data obtained, the average ticket price for Portugal's three matches is 1,237 USD. In which, the average ticket price for Portugal's first two matches in Houston on June 17 (against the Democratic Republic of Congo) and June 23 (against Uzbekistan) is only under 1,000 USD.
Meanwhile, Portugal's last group stage match against Colombia on June 27 in Miami has an average price of 2,419 USD, the highest price compared to the matches of the US and Brazil teams.
“That is probably due to the combination of Cristiano Ronaldo's expected to play the last match of the World Cup group stage and the large Portuguese and Colombian community in Miami,” Leyden said.
