Businesses continuously reorganize personnel in the face of AI waves

Quỳnh Chi |

The rapid development of artificial intelligence (AI) is creating profound changes in the labor market. The risk of being replaced or having strong changes in skill requirements not only puts pressure on unskilled workers but also on skilled and trained workers.

Industries that are easily replaced by AI

Mr. Nguyen Dinh Anh - Head of Information Technology Department of a technology group headquartered on Duy Tan street, Cau Giay ward (Hanoi) - said that at his group, AI has been a "storm" for nearly 2 years and still shows no signs of stopping. AI not only makes business leaders impatient, reform... in many ways, but also employees have to change.

Mr. Dinh Anh said that previously, after selling software products to customers, the group's customer care department would have a fixed training/knowledge update schedule once a quarter. From 1 year ago, this job has been increased to 1 time/month, even organized once every 20 days because of the "too rapid developments" from reality.

Also because of the requirement to update knowledge to meet work requirements, about 15% of personnel managed by Mr. Dinh Anh have quit/transferred jobs. “Dificulties come not only from greater work pressure, but some tasks have been handled by AI, personnel only have post-inspection. Each department has its own pressure, I personally feel double pressure from the rapid developments and influence of AI and the internal personnel changes it brings” - Mr. Dinh Anh said.

Also "struggling" because of AI, Ms. Luong Thi Khanh Linh - data entry staff for a logistics company in Dong Da ward (Hanoi) - has lost her job since October 2025. Ms. Linh said: "The data entry department of my company has 3 people, so far 2 people have lost their jobs because of AI. I can't imagine a day of data that we worked hard for half a day to finish, then AI only takes about 30 minutes.

Assessing the challenges of AI and artificial intelligence to the job market, Mr. Vu Quang Thanh - Deputy Director of Hanoi Employment Service Center - said that AI not only affects unskilled workers as many people once thought, but also affects the group of skilled workers, especially jobs that are repetitive, data processing or standardized processes.

Mr. Thanh "pointed out" the industries that are most easily replaced by AI, including: Replicative, processing industries: Data entry, dossier processing, primary accounting, basic content censorship; manufacturing, general labor industries: Linework, warehousing, loading and unloading, simple quality control; basic service industries: Online customer care according to scenarios, sales via telephone, low-level technical support; some primary creative fields: Writing simple advertising content, basic translation, ready-made graphic design.

Pressure to update knowledge

Ms. Nguyen Thi Lan Huong - former Director of the Institute of Labor Science and Social Affairs - said that digital technology and artificial intelligence are strongly reshaping the global labor market and in Vietnam. Most sectors of the economy are applying AI, automation and big data to increase work efficiency and labor productivity. Along with that, many traditional job positions, especially simple or repetitive labor (data entry, manual inspection, production line) are shrinking.

At the same time, occupations related to data analysis, AI engineers, software development, network security, digital commerce, and multi-channel customer care are growing rapidly. Businesses focus on recruiting people with digital skills, technology usage skills, analytical thinking and soft skills (communication, adaptation, creativity).

This poses countless challenges for workers, especially vulnerable workers (young workers, those with little professional training, rural workers). For skilled workers, the development of digital technology and AI every day creates great pressure to update knowledge and improve skills" - Ms. Nguyen Thi Lan Huong emphasized.

From a policy perspective, former Deputy Director in charge of the Department of Employment Le Quang Trung said that it is necessary to soon build retraining programs and improve skills for the labor force, especially the group of workers at risk of being replaced. Supporting digital skills and new vocational skills will help workers better adapt to market changes. In addition, the employment service system needs to play a more active role in forecasting career trends, connecting training with the actual needs of businesses. This helps workers have clearer orientation when choosing a career or changing jobs.

Mr. Ha Anh Tuan - CEO of Vinalink Company - said that AI will create challenges when the demand for high-quality human resources exceeds the supply capacity of the market, causing a digital labor shortage; initial training and digital transformation costs are quite large, especially for small and medium-sized enterprises; higher international competitive pressure, when domestic enterprises have to compete with corporations that have mastered technology.

Quỳnh Chi
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