Children are an advantage
Luu Hoang Anh Phuong, born in 2004 (Lang ward, Hanoi City) is a final year student majoring in Multimedia Communication at the Academy of Journalism and Propaganda. Currently, Phuong is working in content creation.
As a student, I don't think there are many job opportunities. When I see friends working, I also want to experience the business environment and apply the knowledge I have learned to reality. I actively look for positions related to communication and marketing on many recruitment platforms. Currently, I am working at VNPAY as a content creator intern," Phuong said.

According to Phuong, what helps a student like her to have the opportunity to work at a large enterprise is to dare to try and be proactive: "Many young people often think that large enterprises are a very difficult environment to access, but if they do not boldly apply and start from the intern position, it will be very difficult to accumulate experience. In addition, employers also appreciate young personnel for their ability to use social networks, sensitivity to trends and the ability to understand young customers. These are very characteristic advantages of the young generation today.
According to Anh Phuong's own observation during his work, the first thing businesses appreciate about young people is their proactive spirit. Businesses like young personnel who are not waiting to be assigned tasks but are willing to learn about problems, propose ideas and proactively learn to complete work better.
“We have a great advantage in dynamism and the ability to quickly catch up with new trends because we regularly use social networks, and understand how young people receive content. In addition, the current young generation also adapts very quickly to technology and support tools to help improve work efficiency. These are strengths that businesses really need in the field of communication and marketing,” Phuong affirmed.
The "unique" requirement is candidates under 26 years old
The "hotness" of young workers, even workers with little experience, is a reality of the current labor market.
Ms. Nguyen Ha Thu (character name changed), human resources officer of a multi-industry company headquartered in Hanoi, said that recently, some job positions at her company only recruit personnel born in 2000, who have graduated from university.

The reason, according to Ms. Thu, is that with young and inexperienced personnel, the company does not have to pay too high salaries compared to elderly and experienced personnel. More importantly, for businesses, young personnel are a force easier to train according to their wishes than the group of personnel over 30 years old, who are already "hardcore" - as Ms. Thu said.
Ms. Thu said that she has just posted a job advertisement for an event organizer and brand promotion employee, with the "unique" requirement being candidates under 26 years old. For this position, Ms. Thu's company pays about 18 million VND/month.
“Just 1 day after posting, I received enough, even excess, CVs needed, and had to close the recruitment content to move to the interview stage. 100% of candidates submitted CVs under 26 years old, exactly as the business expected,” Ms. Thu said.
Mr. Vu Quang Thanh - Deputy Director of the Hanoi Employment Service Center - said that recruiting young and inexperienced personnel is becoming a "flow" in the recruitment trend in the Capital: "In addition to some specialized industries/fields choosing to recruit high-level and mid-level professionals with agreed salaries to meet production and business requirements; there is a recruitment flow that accounts for 20-25% at job transaction sessions that businesses are willing to recruit candidates "like blank sheets of paper". That is, untapped, inexperienced and very young personnel are also recruited. After that, businesses retrain them according to their own wishes and orientations.
According to Mr. Thanh, companies recruiting young personnel mostly come from the fields of marketing, content creation, and IT.