Apple events are usually held in the second week of September. Furthermore, the company often streams events on Tuesdays or Wednesdays instead of Mondays (except for the WWDC keynote). - Apple Worldwide Developers Conference). However, there are several factors that could change this year's schedule.
The most reasonable date for the iPhone 16 event may be Tuesday, September 10, because Apple has never held an event on September 11.
However, on September 10, there is expected to be a debate for US presidential candidates. And the company may not want to compete for attention with the event. For example, the MTV Video Music Awards ceremony was moved from Tuesday to Wednesday because of this controversy.
So what are the possible dates for the event? Apple may hold the iPhone 16 event a week earlier, on September 3 or 4. September 2 seems unlikely, as it is Labor Day in the US.
Mark Gurman (famous technology journalist for Bloomberg news agency) recently said that Apple is accelerating the iOS 18.0 upgrade process, with the expectation of completing it sooner so that engineers can switch to iOS 18.1, integrating Apple Intelligence integration.
Is this a sign that this year's event will be held a week earlier than usual? If so, Apple will likely invite the press to attend the iPhone 16 event this weekend, as invitations are usually sent to journalists 2 weeks before the event.