According to MacRumors, Apple is expected to ship at least 90 million iPhone 16 units in 2024 and is aiming for 10% growth over the same period in 2023.
This is part of a larger plan to compete more effectively with rivals, especially Chinese smartphone companies .
One of the highlights of iPhone 16 is the use of the new generation A18 chip on all four versions. This marks a quantum leap in the device's processing power and performance capabilities.
Furthermore, the entire iPhone 16 line will fully support Apple Intelligence features - an advanced artificial intelligence system that is currently only available on iPhone 15 Pro and iPhone 15 Pro Max.
Integrating Apple Intelligence across the entire new product line is not only a technological step forward but also an important strategy for Apple to attract users to upgrade from older versions.
These advanced AI features are expected to become a highlight that helps Apple not only maintain but also expand its customer base, especially in important markets such as China, where Apple is facing challenges. fierce competition from local manufacturers.
In the race to develop AI, Apple has recently encountered many difficulties when competing with Chinese smartphone companies. However, with the launch of iPhone 16 with Apple Intelligence, Apple hopes to regain market share and reaffirm its leading position in this field.
In addition to chip and AI improvements, iPhone 16 is also expected to have "some design changes", especially the Face ID facial recognition system. Currently, detailed information about these changes has not been clearly announced.
Some sources believe that Apple may put the Face ID system hidden below the screen, creating a more seamless design. However, analyst Ross Young believes that this improvement will only appear from next year. However, other sources still confirm that the new Face ID system will increase the speed of facial authentication, improving the user experience.
The launch of iPhone 16 is not simply a technological event but also an important turning point in Apple's strategy to maintain competition in an increasingly saturated market.
Focusing on AI technology and design improvements not only helps Apple retain existing customers but also expands opportunities to attract new users. This is especially important in the context of increasingly fierce competition with rivals from China, where brands like Huawei and Xiaomi are constantly innovating and gaining market share.
