According to MacRumors, the apple company expects to ship at least 90 million iPhone 16s in 2024 and is aiming for a 10% growth target compared to the same period in 2023.
This is part of a larger plan to compete more effectively with competitors, especially Chinese smartphone manufacturers.
One of the highlights of the iPhone 16 is the use of the new generation A18 chip on all four versions. This marks a leap forward in the processing power and performance of the device.
Moreover, the entire iPhone 16 series will fully support the features of Apple Intelligence - an advanced artificial intelligence system currently only available on iPhone 15 Pro and iPhone 15 Pro Max.
Integrating Apple Intelligence across the entire new product line is not only a technological advance but also an important strategy for Apple to attract users to upgrade from previous versions.
These advanced AI features are expected to become a highlight to help Apple not only maintain but also expand its customer base, especially in key markets such as China, where Apple is facing fierce competition from local manufacturers.
In the race for AI development, Apple has recently encountered many difficulties in competing with Chinese smartphone manufacturers. However, with the launch of iPhone 16 and Apple Intelligence, Apple hopes to regain market share and reaffirm its leading position in this field.
In addition to the improvement in chips and AI, the iPhone 16 is also expected to have "some design changes", especially the Face ID facial recognition system. Currently, detailed information about these changes has not been clearly announced.
Some sources say that Apple may put the Face ID system hidden below the screen, creating a more seamless design. However, Ross Young believes that this improvement will only appear next year. However, other sources still confirm that the new Face ID system will increase the speed of facial authentication, improving the user experience.
The launch of the iPhone 16 is not simply a technological event but also an important turning point in Apple's strategy to maintain competitiveness in an increasingly saturated market.
Focusing on AI technology and design improvements will not only help Apple retain current customers but also expand the opportunity to attract more new users. This is especially important in the context of increasingly fierce competition with opponents from China, where brands like Huawei and Xiaomi are constantly innovating and dominating the market share.
