Big Tech faces personnel changes in the AI race

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In the pressure of digital transformation, Big Tech is streamlining the apparatus, focusing resources on AI.

A new wave of layoffs is covering the global technology industry as a series of large enterprises such as Apple, HP or Synopsys simultaneously cut thousands of jobs.

This trend reflects Big Tech's extensive restructuring period, in which the focus is shifted strongly to AI and streamlined activities to increase competitiveness.

On November 25, HP Inc. announced plans to lay off 4,000 to 6,000 employees worldwide from now until 2028.

The company said this is part of a strategy to streamline operations and apply AI to promote product development, increase productivity and enhance customer experience.

CEO Enrique Lores said product development, internal operations and customer service teams will be affected, and estimated that the cut could save HP about $1 billion over the next three years.

HP had previously lay off more than 2,000 employees under a restructuring plan announced earlier this year.

At the same time, Apple is also said to have cut dozens of sales locations, in order to streamline activities related to corporate customers, schools and government agencies.

Bloomberg said the salary cut has affected account managers and the staff behind the internal guidance center.

Apple confirmed the restructuring, while opening up opportunities for affected employees to apply for new positions in the company.

Despite rising revenue and Apple's expected $1.40 billion in Q12, the company is still making system adjustments.

Some sources said that Apple wants to reduce overlapping roles and shift part of sales to third-party retail to optimize costs.

The move comes after the company has cut about 20 locations in Australia and New Zealand.

Apple rarely saves in large numbers compared to competitors such as Amazon, Meta or Google, so this cut has attracted much attention.

Not only Apple and HP, the global technology industry continues to see tens of thousands of deleted locations.

According to layoff.fyi, in October alone, 21 companies fired 18,510 employees.

Amazon is preparing for a cut in more than 14,000 business locations, considered the largest in the company's history, to streamline the apparatus and cut procedures in the context of focusing heavily on AI investment.

In November, 20 more technology companies laid off 4,545 workers.

Synopsys, a chip design software manufacturer, has taken the lead with about 2,000 employees, nearly 10% of the workforce, to reinvest in new growth areas.

To date, the technology industry has recorded more than 1.1 million jobs cut at 237 companies.

This development shows the extensive restructuring when businesses must both optimize costs and shift their efforts to strategic areas such as artificial intelligence.

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