The Seedance 2.0 model allows users to create authentic videos based on text suggestions. However, videos circulating online appear to use copyrighted celebrity characters and images, raising concerns about intellectual property issues in the US.
Faced with the wave of protests spreading, ByteDance spoke out: "We respect intellectual property rights and we have listened to concerns related to Seedance 2.0".
ByteDance's spokesman added: "We are taking steps to strengthen existing protection measures to prevent users from illegally using intellectual property and personal image rights.
ByteDance's response was made after receiving strong reactions and harsh warnings from Hollywood groups such as the Motion Picture Association of America (MPA), a trade association representing major Hollywood film studios, including Netflix, Paramount Skydance, Sony, Universal, Warner Bros, Discovery and Disney.
Charles Rivkin - Chairman and CEO of MPA - said: "In just one day, the Seedance 2.0 artificial intelligence service illegally used US copyrighted works on a large scale. By launching a service that operates without effective protection against copyright infringement, ByteDance is disregarding the well-established copyright law, which protects the rights of creators and is the foundation of millions of jobs in the US".
In addition, Disney sent a letter requesting to stop copyright infringement for ByteDance last weekend, accusing the company of distributing and copying its intellectual property through a new AI tool without permission.
Previously, Disney also sent letters to artificial intelligence companies, requesting to stop the illegal use of copyrighted characters. In September 2025, the company warned the AI Character startup. AI must stop the illegal use of its copyrighted characters.
In an effort to protect its intellectual property rights, Disney has signed an agreement to license and invest in OpenAI. This agreement allows this artificial intelligence company to use Disney characters from Star Wars, Pixar and Marvel brands in its Sora video editor.
