To celebrate the 2024 Olympic Games, these features are now focusing on Paris first.
When searching for famous landmarks on Google Maps – such as the Eiffel Tower in Paris, you will see an AR experience button appear, opening up the opportunity to explore these places in a completely new way.
Tap this button and you can experience a landmark through the ages by pointing your phone towards it. For example, with the Eiffel Tower, you can admire the original design ideas for the building that were ultimately not realized.
Alternatively, you can point your phone towards the banks of the Seine to admire the temporary structures that were erected for the Exposition Universelle in 1900. This is an excellent demonstration of the capabilities of Augmented reality in delivering immersive and immersive experiences.
Google says similar experiences will soon be available at many famous landmarks in Paris, including Notre Dame Cathedral.
These new experiences have been developed in partnership between Google Arts & Culture and game studio Ubisoft. This is one of the new initiatives that Google has implemented in its applications to integrate into the exciting atmosphere of the Olympic Games.
In Google's blog post, there's no specific information on whether these interactive experiences will expand beyond the borders of Paris, but users are encouraged to "look forward to more content in the future." " – which suggests that this is just the beginning.
We usually don't have to wait too long to witness the appearance of a new feature on Google Maps . Although some features may take time to be widely rolled out: for example, the road incident reporting feature was only recently added to Google Maps on CarPlay.