According to Apple, the new iPad Air is nearly double the performance of the iPad Air M1 version launched in 2022. The device uses a powerful M3 chip, surpassing the M2 chip of the previous version.
The iPad Air M3 version has two screen sizes: 11-inch with a starting price of 599 USD and 13-inch with a price of 799 USD. It is expected that the product will begin to be delivered to customers from March 12.
Apple confirmed that the new iPad line is designed to make the most of the integrated artificial intelligence (AI) feature set that the company calls " Apple Intelligence". In addition to the iPad Air M3, Apple also launched a new Magic Keyboard for its tablet models. At the same time, the company also introduced a low-cost iPad version priced at $349, but did not support Apple Intelligence features.
The launch of the new iPad has sparked much speculation about Apple announcing an upgraded version of the MacBook Air with the M4 chip. CEO Tim Cook previously posted a meaningful message on social media, implying new products to be launched.
According to Bloomberg, Apple may announce details about the MacBook Air M4 this week. The new laptop is expected to have many notable upgrades, including better external screen support, improved battery life and a new camera integration. The MacBook Air M4 will be available in both 13-inch and 15-inch versions.
In recent times, Apple has made efforts to maintain its competitive position in the technology market, especially in the context of facing opponents from China.
Last month, the company launched the iPhone 16e model for 599 USD to attract more customers. iPad is still one of Apple's key products, contributing significantly to the company's revenue in the last quarter of last year. iPad revenue has surpassed $8 billion, up from analysts' forecast of $7.32 billion.
