According to reporters' records, the price of the iPhone 17 line is very attractive to users. On the website of the mobile phone and smartphone retail system... (thegioididong. com) on June 26, the iPhone 17 Pro Max 256GB version is listed at 35,990,000 VND, down from 37,900,000 VND, which is an attractive price since the device officially opened for sale in September 2025.
On the ShopDunk website on the same day, Apple's official authorized dealer still maintained the listed price of 37,900,000 VND for iPhone 17 Pro Max 256GB - 2,000,000 VND higher than Mobile World and Hoang Ha Mobile.
This gap is a large difference for customers in need. However, ShopDunk compensates with a credit card promotion program of up to 4,000 VND, the application conditions depend on each type of card and partner bank.
According to reporters' records, on the CellphoneS website on the same day, June 26, this system is listing iPhone 17 Pro Max 256Gb priced at 36,990,000 VND, while ViettelStore has a price of 36,490,000 VND with an additional discount of 500,000 VND exclusively for old customers.
In the lower segment, iPhone 17 256GB recorded a clear competitive price. On the ViettelStore website, this system is listing a price of 24,190,000 VND - 800,000 VND lower than CellphoneS (24,990,000 VND).
With iPhone 17e 256GB, CellphoneS and Hoang Ha Mobile simultaneously recorded a price of 17,200,000 VND on the same day - 79 9,000 VND lower than The Gioi Di Dong and ViettelStore (17,990,000 VND). iPhone Air 256GB only has a confirmed price at CellphoneS of 21,299,000 VND.
The price picture for June 2026 shows that the iPhone market is entering a "controlled cooldown" phase: mid-range models are decreasing rapidly, while the Pro Max line is still maintaining a moderate decrease due to stable actual demand.
Users considering buying iPhone 17 Pro Max can take advantage of the period from now until August, when the last discharge cycle of life cycle usually peaks. For the remaining lines such as iPhone 17 or iPhone 17e, the current price has relatively fully reflected the real value, with little possibility of further decreasing before the new generation is launched.
