The Q2 2026 Search Trends report on Coc Coc shows that search volume increased sharply in the group of new regulations and administrative procedures. Notably, the keyword "SIM authentication" increased by 5.042%, "Directive 21 of the Prime Minister" increased by 2.502%, "retirement authorization" increased by 512%, while "Decree 168" and "Party member electronic handbook" are also in the group of keywords of interest.
Topics on planning, infrastructure and energy such as "100-year planning map", "ring road" or "E10 gasoline" (up 1,123%) continue to attract large search volumes. Data shows that users are interested in both long-term development orientations and policies that can directly impact travel, consumption and daily life.
World Cup 2026 and international hotspots attract attention
In the international event group, FIFA World Cup 2026 became the focus with searches increasing by 3.987%. The heat of the tournament also led to a need to learn about related risks, when the keyword "World Cup ticket cheating" increased by 1.667%.
The heat of FIFA World Cup 2026 spread to the group of international figures when Cristiano Ronaldo and Lionel Messi continued to be in the group of most searched names, and the keyword "Shakira" increased by 1.022% when she reappeared with the official song of the tournament.
In parallel with the biggest sporting event on the planet, users continue to monitor hotspots on geopolitics, natural disasters, epidemics and climate. "Philippines earthquake" increased by 2.752%, "Ebola epidemic" increased by 74% and "record hot summer in Europe" increased by 36%. Keywords "US-Iran conflict" and "gold reserves" are also in the group of highlights in the quarter.
Vietnamese entertainment industry stirs up search
A series of new developments in the Vietnamese entertainment industry continue to lead user search behavior in the second quarter of 2026.
Keywords "Miu Le", "Hai Dang Doo Lou Hoang" and "Trung Quan Idol" increased by 6.260%, 2,446%, 641% and 522% respectively. The simultaneous increase shows that users react quickly to new information related to celebrities.
Attraction in the technology segment
Quarter II of 2026 recorded high search volume in both popular AI platforms and specialized AI applications. ChatGPT, Gemini, AI Hay, Grok and DeepSeek are among the most searched keywords in the quarter.
In the mobile device group, Honor 600 Pro increased by 3,725%, OPPO Find X9s increased by 2,341%. Redmi K90 Max and OPPO K15 Pro also quickly appeared in the prominent keyword group even though they were not officially on sale yet.
The search demand closely follows each stage of the exam season
The exam season has become a prominent topic in the education search group in the second quarter of 2026. User needs have clearly shifted according to the stages of reviewing, registering for exams and looking up results.
10th grade entrance exam preparation materials" increased by 104,634%, "10th grade benchmark score in 2026 Hanoi" increased by 69,458%, "high school graduation exam registration 2026" increased by 54,100% and "10th grade entrance exam score" increased by 47,577%.
Notably, the search volume for "DOL THPT" – the high school graduation exam preparation platform – increased by 29.525%, showing that the demand for online review increased sharply during the peak season.
