According to Metric's statistics on 5 platforms: TikTok Shop, Shopee, Lazada , Sendo and Tiki, the e-commerce industry in Vietnam in the first half of 2024 has sales of 143.9 trillion VND and output of 1.533 billion products. Products. This is considered a great leap forward when both categories increased by more than half compared to the same period last year.
Currently, Vietnam has 573,000 operating shops, including 22,649 Shop Malls, equivalent to 6% of the entire industry market share. Shop Mall's market share structure is recorded to increase by 1% after 6 months from the beginning of 2023. In addition, Shop Mall has also achieved a growth rate of 12.29% compared to the first 6 months of last year and is currently on the trend. business direction on e-commerce platforms.
Shop Mall are shops that sell genuine products and have gone through the strict inspection process of e-commerce platforms, so more and more businesses are trying to achieve this title to prove their reputation to the market. with customers
Among the 5 e-commerce platforms studied by Metric, TikTok Shop is recognized as the one with the most outstanding growth. In just 1 year, TikTok Shop's sales and output increased dramatically, 150.54% and 242.5% respectively.
Shopee is currently the platform with the largest market share with sales of more than 100,000 billion VND. Of which, 3/4 of sales are from shops from Hanoi (43,308 billion VND) and Ho Chi Minh City (33,194 billion VND).
In addition, beauty is still the leading industry in terms of sales with a recorded figure of VND 25,930 billion, equivalent to a market share of 17% of the entire industry in the first 2 quarters of 2024.
However, the number one position in output belongs to the home and lifestyle industry when it sold 269 million product units, equivalent to 16% of the industry's market share.
