Realme – a Chinese smartphone manufacturer is determined to make a breakthrough in the AI smartphone market, by focusing on improving photography, performance, and user personalization. Realme CEO Sky Li shared these things, in a recent interview with the South China Morning Post (SCMP).
“2024 marks the starting point for AI smartphones, and AI is an opportunity for the smartphone industry to reshape the future and drive breakthrough innovation. For us, AI is an opportunity we absolutely cannot miss and is also a challenging new market,” said Mr. Li.
Like most smartphone makers, Realme aims to make AI-related features more relevant to consumers. With the Realme 13 Pro, the company aims to equip AI to improve image quality, to make up for the lack of truly powerful hardware.
Realme wants to make AI more accessible to younger users by integrating the latest technology into affordable devices, Li said. “As AI continues to advance in the smartphone industry, it will also need pioneers to popularize these advances. AI features will first be deployed on the company’s flagship GT models and then migrate to more affordable devices,” Sky Li added.
Realme’s approach differs from that of its larger domestic and global competitors. Well-funded companies like Apple, Honor, and Xiaomi have been racing to develop their own large language models (LLMs), or integrate models from third-party developers into their devices.
For example, Apple is expected to launch the iPhone 16 series on September 10 (Vietnam time) by collaborating with OpenAI - the developer of ChatGPT to integrate AI into the virtual assistant Siri, along with processing some AI calculations on the device with its own LLM.
Realme was founded by Sky Li in 2018, focusing on young people, and has now become one of the top 5 smartphone companies in 30 markets globally in just 3 years.
As of now, Realme has entered 61 markets worldwide, including China, Southeast Asia, South Asia, Europe, Russia, Australia, the Middle East, Latin America, Africa, and has reached 200 million global users.
