The digital advertising market continues to grow at a rapid pace, with existing trends growing and new positive trends emerging. The trend of popularization and shift from desktop to mobile platforms is clearly shown in Searches, Online Video Views and Social Media Visits.
Recently, in Hanoi, Snap Technology Company cooperated with MediaDonuts by Aleph, officially introduced the Snapchat for Business solution in the Vietnamese market.
During the introduction, Mr. Ajit Mohan - President of Snap Asia Pacific - said that this model helps Vietnamese businesses connect with hard-to-reach but highly interactive audiences from all over the world. Therefore, businesses using the model provided by this unit will have the opportunity to reach out to the international market.
Mr. Ajit said that the three target groups of users in Vietnam targeted by the solution include cross-border export enterprises, game service providers and travel companies.
According to a representative of Snapchat, the demand for cross-border advertising of Vietnamese businesses is currently quite large. According to data from the Vietnam E-commerce Index 2024 report by VECOM, Vietnam's B2C export revenue is expected to reach 5.5 billion USD by 2027.
Spending on in-app purchases by Vietnam's app development industry is expected to increase rapidly from 166.25 million USD in 2024 to 247.55 million USD in 2028, according to Statista.
Snapchat is an American photo and video sharing and messaging platform. According to a 2024 report, Snapchat has more than 850 million monthly users and 432 million daily active users.
