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"More excellent" Ginkgo Biloba, the first vitamin to take advantage of marketing, easily causes misunderstanding
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An advertisement by First Blood Trade Group believes that this product has outstanding effects when compared to the active ingredient Ginkgo Biloba EGB 761, which can easily deceive viewers.
Voters reflect many poor quality items being advertised sophisticatedly
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Voters in Hung Yen province proposed to take measures to deter the production, purchase, sale, and advertising of products that do not ensure quality and of unknown origin...
The big challenge in controlling hundreds of thousands of livestream sessions per day
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Controlling hundreds of thousands of livestream sessions per day is a big challenge, not only in terms of technology but also in terms of the ability to enforce the law.
AI is changing the game in the digital advertising industry
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According to DoubleVerify (DV), marketers are applying AI to improve campaign performance, streamline operations and innovate strategies in digital advertising.
Global TV advertising grows but there are still many scams
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Statistics show that advertising on connected TV (CTV) is in the context of lack of transparency and waste of media budget.
Brand apologizes twice for inviting Say Hi Brother Negav but still received backlash from public opinion
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The brand had to publicly apologize twice, removing all content related to rapper Negav in the face of public opposition.
YouTube Reaps $9.8 Billion in Advertising Revenue in Q2
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YouTube reached 9.8 billion USD in advertising revenue in the second quarter, up 13% over the same period.
Vietnam has a low advertising fraud rate in APAC
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In the Asia-Pacific region (APAC), Vietnam leads in advertising attraction index, and has a low fraud rate.
Clearly define the responsibilities of artists when participating in advertising
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The Law amending and supplementing a number of articles of the Advertising Law has clearly stipulated the rights and obligations of those who transmit advertising products, especially celebrities, and at the same time, there are many new contents expected to "clean up" the advertising environment in the digital age.
YouTube upgrades shopping experience on Shorts with product labels
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Shopping on Shorts will be upgraded by YouTube with a new product label.
Kim Soo Hyun's side shocked when the actor's real estate worth 2.2 million USD was temporarily confiscated
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The court approved the request of the cosmetic medical equipment company CLASSYS to temporarily confiscate Kim Soo Hyun's $2.2 million real estate.
Nghe An strictly handles false medical advertising on social networks
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Nghe An - The Department of Health requires information transparency and strict handling of acts of advertising false medical examination and treatment on social networks.
Ho Chi Minh City Department of Food Safety talks about weight loss products advertised by DJ Ngan 98
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HCMC - On June 5, the Department of Food Safety informed about the inspection and verification of the production and trading activities of weight loss products advertised by DJ Ngan 98.
Strengthening the handling of KOLs for counterfeit goods after the Doan Di Bang, Ngan Collagen, Ngan 98 cases
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From the controversial advertising of Doan Di Bang, Ngan Collagen, Ngan 98, the Department of Culture and Sports of Ho Chi Minh City has had official responses.
No restrictions on celebrities advertising but cannot release social responsibility
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The draft Law on Advertising (amended) continues to maintain the regulation of not restricting advertising to celebrities and influential people in accordance with market mechanisms.
