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AI is changing the game in the digital advertising industry
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According to DoubleVerify (DV), marketers are applying AI to improve campaign performance, streamline operations and innovate strategies in digital advertising.
Global TV advertising grows but there are still many scams
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Statistics show that advertising on connected TV (CTV) is in the context of lack of transparency and waste of media budget.
Brand apologizes twice for inviting Say Hi Brother Negav but still received backlash from public opinion
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The brand had to publicly apologize twice, removing all content related to rapper Negav in the face of public opposition.
YouTube Reaps $9.8 Billion in Advertising Revenue in Q2
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YouTube reached 9.8 billion USD in advertising revenue in the second quarter, up 13% over the same period.
Vietnam has a low advertising fraud rate in APAC
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In the Asia-Pacific region (APAC), Vietnam leads in advertising attraction index, and has a low fraud rate.
Clearly define the responsibilities of artists when participating in advertising
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The Law amending and supplementing a number of articles of the Advertising Law has clearly stipulated the rights and obligations of those who transmit advertising products, especially celebrities, and at the same time, there are many new contents expected to "clean up" the advertising environment in the digital age.
YouTube upgrades shopping experience on Shorts with product labels
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Shopping on Shorts will be upgraded by YouTube with a new product label.
Kim Soo Hyun's side shocked when the actor's real estate worth 2.2 million USD was temporarily confiscated
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The court approved the request of the cosmetic medical equipment company CLASSYS to temporarily confiscate Kim Soo Hyun's $2.2 million real estate.
Nghe An strictly handles false medical advertising on social networks
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Nghe An - The Department of Health requires information transparency and strict handling of acts of advertising false medical examination and treatment on social networks.
Ho Chi Minh City Department of Food Safety talks about weight loss products advertised by DJ Ngan 98
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HCMC - On June 5, the Department of Food Safety informed about the inspection and verification of the production and trading activities of weight loss products advertised by DJ Ngan 98.
Strengthening the handling of KOLs for counterfeit goods after the Doan Di Bang, Ngan Collagen, Ngan 98 cases
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From the controversial advertising of Doan Di Bang, Ngan Collagen, Ngan 98, the Department of Culture and Sports of Ho Chi Minh City has had official responses.
No restrictions on celebrities advertising but cannot release social responsibility
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The draft Law on Advertising (amended) continues to maintain the regulation of not restricting advertising to celebrities and influential people in accordance with market mechanisms.
The film-like advertisement of the National Library of Vietnam attracts millions of followers
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The video introducing the National Library of Vietnam is made in a form of a combination of content and movies, attracting viewers.
Dong Nai Department of Health reports on the Nestle Milo barley milk advertisement
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Dong Nai - According to the Department of Health, the results of testing Nestle Milo barley milk supplements have safety and quality indicators in accordance with product self-declaration documents.
Showbiz and celebrities are in turmoil due to a series of false advertising scandals
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The current situation of the advertising industry in Vietnam shows that many artists and celebrities take advantage of social networks to turn their reputation into a "shield" for poor quality products.
